The terms explicitly prohibit developers from selling, licensing, purchasing, or transferring any data obtained through Meta's platform to third parties, including data brokers.
This analysis describes what Meta's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes an absolute contractual prohibition on commercialization of platform-sourced data through sale, licensing, or brokerage channels, which constitutes a significant restriction on permissible business models for applications built on Meta's platform.
The updated terms authorize Meta to retain user-submitted content if its systems flag the content for a potential policy violation, in addition to retention tied to legal compliance and contractual rights. This expands the circumstances under which content may be preserved without explicit time limits. Under the revised language, content retention decisions may now be driven by automated policy-violation flagging in addition to legal or contractual necessity. Developers integrating the Llama API should understand that flagged content may be retained indefinitely pending policy review.
View change record →Narrowed restriction by removing prohibitions on transfers to ad networks and other advertising/monetization services, retaining only data broker transfer restrictions.
View full change record →This clause prohibits developers from selling or transferring data obtained from Meta's platform to data brokers or other third parties for commercial purposes, establishing a contractual control on secondary data markets that could otherwise utilize Meta user information.
How other platforms handle this
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If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
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"Don't sell, license, or purchase any Platform Data. Don't transfer any Platform Data to a data broker.— Excerpt from Meta's Llama API Terms of Service
1. REGULATORY LANDSCAPE: This provision aligns with CCPA/CPRA's restrictions on the sale of personal information and GDPR's purpose limitation and data minimization principles. It also directly addresses data broker practices regulated under emerging state laws such as California's DELETE Act and similar legislation in other US states. The FTC has enforcement interest in data broker practices and secondary data markets. 2. GOVERNANCE EXPOSURE: Medium. While the prohibition is clear, enforcement depends on Meta's audit and monitoring mechanisms. Developers who have historically engaged in data licensing or brokerage practices involving any platform data face immediate compliance remediation obligations upon accepting these terms. 3. JURISDICTION FLAGS: California developers face dual exposure under CCPA/CPRA and these contractual terms. The DELETE Act and similar state data broker registration requirements add a regulatory layer that intersects with this provision. EU developers should note that any data sale or transfer would also require a valid GDPR transfer mechanism and lawful basis. 4. CONTRACT AND VENDOR IMPLICATIONS: Developers should audit all revenue arrangements with third parties to confirm no platform data is involved in data licensing, data sale, or data broker agreements. Sub-processor agreements should include explicit prohibitions on further sale or transfer of platform data to ensure contractual consistency. 5. COMPLIANCE CONSIDERATIONS: Compliance teams should conduct a review of all third-party data arrangements, including analytics partnerships, advertising technology integrations, and data enrichment services, to confirm that no platform data flows into those arrangements in a manner that constitutes a sale, license, or transfer to a data broker under these terms or applicable law.
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This provision establishes an absolute contractual prohibition on commercialization of platform-sourced data through sale, licensing, or brokerage channels, which constitutes a significant restriction on permissible business models for applications built on Meta's platform.
This clause prohibits developers from selling or transferring data obtained from Meta's platform to data brokers or other third parties for commercial purposes, establishing a contractual control on secondary data markets that could otherwise utilize Meta user information.
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