Advertisers running housing, employment, or financial products and services ads targeting the US, Canada, or specified European regions must self-identify as a Special Ad Category and use only approved targeting options for those campaigns.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision implements anti-discrimination compliance requirements for regulated ad categories, restricting available targeting parameters and requiring affirmative self-classification before campaign launch.
The agreement requires advertisers in housing, employment, and financial services categories to self-classify and use restricted targeting options, which limits the audience segmentation tools available for those campaigns in designated geographic markets.
Cross-platform context
See how other platforms handle Special Ad Category Self-Identification and similar clauses.
Compare across platforms →"Any United States advertiser or advertiser targeting the United States, Canada or certain parts of Europe that is running financial products and services, housing or employment ads must self identify as a Special Ad Category, as it becomes available, and run such ads with approved targeting options.Excerpt from Meta Ads's Meta Advertising Policies
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This provision implements anti-discrimination compliance requirements for regulated ad categories, restricting available targeting parameters and requiring affirmative self-classification before campaign launch.
The agreement requires advertisers in housing, employment, and financial services categories to self-classify and use restricted targeting options, which limits the audience segmentation tools available for those campaigns in designated geographic markets.
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