Provision record
Meta Ads · Meta Advertising Policies · View original document ↗

Meta Does Not Use Sensitive Personal Data for Ad Targeting

Common · 272 of 343 platforms
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This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Palantir

We use your information, including your Contact Data, Payment Data, Technical Data, Communication Data, Professional Data, and Training and Educational Data, depending on the services provided...

Together AI

To provide, maintain, and improve our Services, including to monitor the usage of our Services.

Greenhouse

Greenhouse will treat as sensitive any Personal Information received from a third party where the third party identifies and treats it as sensitive.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use Facebook or Instagram.

Excerpt from Meta Ads's Meta Advertising Policies

Provision details

Document information
Document
Meta Advertising Policies
Entity
Meta Ads
Tracking information
First captured by ConductAtlas
May 5, 2026
Text quoted from version
CA-V-005215, captured July 23, 2026
Record ID
CA-P-053266
Document ID
CA-D-000671
Evidence Provenance
Source URL
Wayback Machine
Extracted-text SHA-256 (version CA-V-005215)
90d08b652ac6035bbe73e6b5b5f3f36f861a6eaf485533bd87f57e21c6b1d498
Analysis generated
May 10, 2026 13:56 UTC
Methodology
Evidence
✓ Excerpt found in version CA-V-005215, captured July 23, 2026 (checked Oct. 5, 2026)
Citation Record
Entity: Meta Ads
Document: Meta Advertising Policies
Record ID: CA-P-053266
Version: CA-V-005215
Captured: 2026-07-23 01:18:05 UTC
SHA-256: 90d08b652ac6035b…
URL: https://conductatlas.com/platform/meta-ads/meta-advertising-policies/provision/CA-P-053266/meta-does-not-use-sensitive-personal-data-for-ad-targeting/
Accessed: Nov. 10, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Categories

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Frequently Asked Questions

What does Meta Ads's Meta Does Not Use Sensitive Personal Data for Ad Targeting clause do?

The clause states: “We do not use sensitive personal data for ad targeting. Topics you choose for targeting your ad don't reflect the personal beliefs, characteristics or values of the people who use Facebook or Instagram.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.