Provision record
Meta Ads · Meta Advertising Policies · View original document ↗

Prohibition on Using Ad Data to Build User Profiles

High severity Explicit document language Common · 278 of 352 platforms
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This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3333 other provisions on other platforms.

How other platforms handle this

MyFitnessPal Medium

If we de-identify information, we will maintain and use the information in de-identified form and not attempt to re-identify the information except as required or permitted by law.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Glassdoor Medium

We may use your personal data to personalize your experience interacting with Content, including what Content we recommend, show, or don't show to you.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Don't use Meta advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier...

Excerpt from Meta Ads's Meta Advertising Policies

Applicable regulations

CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union

Provision details

Document information
Document
Meta Advertising Policies
Entity
Meta Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-053264
Document ID
CA-D-00671
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c88923566fd4048c3ac98ebc0cc4a7f40e7e2a93956e9619f162a72570f68346
Analysis generated
May 10, 2026 13:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta Ads
Document: Meta Advertising Policies
Record ID: CA-P-053264
Captured: 2026-05-10 13:56:04 UTC
SHA-256: c88923566fd4048c…
URL: https://conductatlas.com/platform/meta-ads/meta-advertising-policies/provision/CA-P-053264/prohibition-on-using-ad-data-to-build-user-profiles/
Accessed: Aug. 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

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Frequently Asked Questions

What does Meta Ads's Prohibition on Using Ad Data to Build User Profiles clause do?

The clause states: “Don't use Meta advertising data, including the targeting criteria for your ad, to build, append to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 278 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.