“Don't use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis...”
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The prohibition covers nearly all individual-level data uses, including common advertising practices like retargeting, leaving only aggregate and anonymous analysis permissible.
Advertisers are prohibited from using Meta advertising data at the individual level for any purpose, including common practices such as retargeting, unless the data is aggregated and anonymized.
How other platforms handle this
Zoom may obtain and aggregate technical and other data about your and your End Users use of the Services and Software on a de-identified or anonymized basis...and Zoom may use the Aggregated Anonymous Data in accordance with applicable Law...
Cloudflare...shall have the right to use Network Data for purposes of providing, maintaining, developing, and improving its Services.
We may use your personal information to analyze your usage of the Service, improve the Service, improve the rest of our business, help us understand user activity on the Service...
"Don't use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns, or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis...Excerpt from Meta Ads's Meta Advertising Policies
We read the privacy policies and terms of service of 38 AI platforms. Here is what they say about training, retention, arbitration, and liability.
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The prohibition covers nearly all individual-level data uses, including common advertising practices like retargeting, leaving only aggregate and anonymous analysis permissible.
Advertisers are prohibited from using Meta advertising data at the individual level for any purpose, including common practices such as retargeting, unless the data is aggregated and anonymized.
ConductAtlas has identified this type of provision across 272 platforms. See the full comparison.
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