This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
Ads for products intended for a limited audience should only be targeted to that audience. For example, if a credit card offer is limited to individuals over the age of 18, the offer's ad campaign must be age targeted to 18+.
If you are located in the European Union, we will not send promotional emails without your consent.
"Advertisers must not use targeting options to discriminate against, harass, provoke, or disparage people or to engage in predatory advertising practices.Excerpt from Meta Ads's Meta Advertising Policies
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “Advertisers must not use targeting options to discriminate against, harass, provoke, or disparage people or to engage in predatory advertising practices.”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.