This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
The Site is intended for use by individuals 13 years of age or older. If you are under 18, you may use this Site only with involvement of a parent or guardian.
Age targeting is required in the following countries: Norway: 16+. Australia, Chile, Egypt, Lithuania, Peru, Philippines, Portugal, Russia, Slovakia, and Turkey: 18+.
you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.
"At a minimum, ads may not be targeted to people under 18 years of age.Excerpt from Meta Ads's Meta Advertising Policies
Get the weekly coverage letter
Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
The clause states: “At a minimum, ads may not be targeted to people under 18 years of age.”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.