This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
If you use TikTok's Custom Audiences (Customer File) Product, you agree to the Custom Audience (Customer File) Terms.
Ads for movies, videogames, and television shows must be age-targeted to the intended audience of the content they promote.
advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested.
"advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising...or (b) wrongfully exclude specific groups of people from seeing their adsExcerpt from Meta Ads's Meta Advertising Policies
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The clause states: “advertisers may not (1) use our audience selection tools to (a) wrongfully target specific groups of people for advertising...or (b) wrongfully exclude specific groups of people from seeing their ads”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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