This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
Ads for non-surgical cosmetic procedures (e.g., lip fillers, botox) must be age targeted 18+.
advertisers can tell us things like the kind of audience they want to see their ads, and we show those ads to people who may be interested.
"Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity...Excerpt from Meta Ads's Meta Advertising Policies
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The clause states: “Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity...”
ConductAtlas has identified this type of provision across 140 platforms. See the full comparison.
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