Provision record
Meta Ads · Meta Advertising Policies · View original document ↗

Prohibition on Discriminatory Ad Content and Targeting

High severity Explicit document language Common · 147 of 352 platforms
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This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

Hilton Medium

Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.

GOAT Medium

These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.

TikTok Medium

you can navigate to "Ads" in your in-app settings to manage how your activity elsewhere online is used to serve you ads on our websites and apps.

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▸ View Original Clause Language DOCUMENT RECORD
"
Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity...

Excerpt from Meta Ads's Meta Advertising Policies

Provision details

Document information
Document
Meta Advertising Policies
Entity
Meta Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-053182
Document ID
CA-D-00671
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c88923566fd4048c3ac98ebc0cc4a7f40e7e2a93956e9619f162a72570f68346
Analysis generated
May 10, 2026 13:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta Ads
Document: Meta Advertising Policies
Record ID: CA-P-053182
Captured: 2026-05-10 13:56:04 UTC
SHA-256: c88923566fd4048c…
URL: https://conductatlas.com/platform/meta-ads/meta-advertising-policies/provision/CA-P-053182/prohibition-on-discriminatory-ad-content-and-targeting/
Accessed: Aug. 2, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Meta Ads's Prohibition on Discriminatory Ad Content and Targeting clause do?

The clause states: “Ads must not discriminate or encourage discrimination against people based on personal attributes such as race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity...”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.