Lead ad forms are prohibited from requesting financial information, health information, government-issued identifiers, political affiliation, race or ethnicity, sexual orientation, religion, trade union membership, criminal history, insurance information, or account numbers without prior Meta authorization.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a categorical prohibition on collecting sensitive personal data categories through lead ad forms without prior written permission, covering data categories that are subject to heightened regulatory protection under GDPR, CCPA, HIPAA, and other frameworks.
Removal of this high-severity provision eliminates specific restrictions on collection of sensitive financial and health information through lead ads, potentially allowing broader data collection.
View full change record →The agreement prohibits advertisers from using lead ad forms to collect sensitive personal data including health information, financial details, and government identifiers without Meta authorization, which limits the data collection mechanisms available through this ad format.
Cross-platform context
See how other platforms handle Lead Ad Sensitive Data Restrictions and similar clauses.
Compare across platforms →"Advertisers must not create lead ads questions to request the following types of information without our prior written permission... Ads must not request financial information, including bank account numbers, bank routing numbers, credit or debit card numbers, credit scores, income, net worth or how much debt someone has, without our prior permission... Ads must not request health information, including information on physical health, mental health, medical treatments, medical conditions or disabilities, without our prior permission... Ads must not request information regarding political affiliation. Ads must not request information regarding race or ethnicity without our prior permission.Excerpt from Meta Ads's Meta Advertising Policies
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This provision establishes a categorical prohibition on collecting sensitive personal data categories through lead ad forms without prior written permission, covering data categories that are subject to heightened regulatory protection under GDPR, CCPA, HIPAA, and other frameworks.
The agreement prohibits advertisers from using lead ad forms to collect sensitive personal data including health information, financial details, and government identifiers without Meta authorization, which limits the data collection mechanisms available through this ad format.
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