Meta's ad review system authorizes re-review and rejection of ads at any point after they have begun running, placing ongoing compliance responsibility on the advertiser.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that an ad's initial approval does not constitute a final clearance, and advertisers remain exposed to rejection and account restriction at any point during a campaign, which may affect campaign delivery, spend committed, and business asset standing.
The agreement requires advertisers to maintain ongoing policy compliance for all live ads, and states that ads may be rejected after going live, potentially interrupting active campaigns and triggering account restrictions.
Cross-platform context
See how other platforms handle Post-Live Ad Re-Review Authority and similar clauses.
Compare across platforms →"Ads remain subject to review and re-review at all times, and may be rejected or restricted for violation of our policies at any time. It is your responsibility to understand and comply with our policies.Excerpt from Meta Ads's Meta Advertising Policies
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Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes that an ad's initial approval does not constitute a final clearance, and advertisers remain exposed to rejection and account restriction at any point during a campaign, which may affect campaign delivery, spend committed, and business asset standing.
The agreement requires advertisers to maintain ongoing policy compliance for all live ads, and states that ads may be rejected after going live, potentially interrupting active campaigns and triggering account restrictions.
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