Advertisers in dating, cryptocurrency, online gambling, addiction treatment, and certain entertainment categories must obtain prior written permission or third-party certification from Meta before running ads in those categories.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a gating mechanism for multiple regulated or sensitive advertising verticals, requiring pre-authorization that constitutes a prerequisite for campaign eligibility rather than a policy compliance obligation alone.
Removal of this provision eliminates explicit prior-approval requirements for dating, cryptocurrency trading, gambling, and addiction treatment ads, potentially streamlining ad approval processes.
View full change record →Under these terms, advertisers in covered categories including dating services, cryptocurrency platforms, online gambling, and addiction treatment cannot run campaigns on Meta until prior written permission or specified certification is obtained, and must apply through Meta's designated processes.
Cross-platform context
See how other platforms handle Prior Written Permission Requirements and similar clauses.
Compare across platforms →"Ads for dating services are only allowed with prior written permission... Ads may not promote cryptocurrency trading platforms, software and related services and products that enable monetisation, reselling, swapping or staking of cryptocurrencies without prior written permission... Ads that promote online gambling and gaming are only allowed with our prior written permission... Meta requires advertisers who wish to run addiction treatment ads targeting people in the United States to be certified with LegitScript and apply to Meta for permission to advertise.Excerpt from Meta Ads's Meta Advertising Policies
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This provision establishes a gating mechanism for multiple regulated or sensitive advertising verticals, requiring pre-authorization that constitutes a prerequisite for campaign eligibility rather than a policy compliance obligation alone.
Under these terms, advertisers in covered categories including dating services, cryptocurrency platforms, online gambling, and addiction treatment cannot run campaigns on Meta until prior written permission or specified certification is obtained, and must apply through Meta's designated processes.
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