Advertisers are prohibited from using Meta advertising data for retargeting, cross-advertiser commingling, or profile building, and are prohibited from transferring any such data, including aggregate or anonymous forms, to ad networks, data brokers, or monetization services.
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes contractual restrictions on downstream data flows from Meta advertising campaigns that directly affect multi-platform measurement arrangements, third-party attribution vendors, and agency data practices.
Removal of this high-severity provision eliminates explicit restrictions on advertiser use and sharing of Meta advertising data, potentially broadening permitted uses of ad-derived data.
View full change record →The agreement restricts advertisers from sharing Meta campaign data with ad networks or data brokers even in aggregate or anonymous form, which limits the categories of third-party measurement and attribution services advertisers may use without additional Meta authorization.
Cross-platform context
See how other platforms handle Meta Advertising Data Use Restrictions and similar clauses.
Compare across platforms →"Ensure that any ad data collected, received or derived from your Facebook or Instagram ad ("Meta advertising data") is only shared with someone acting on your behalf, such as your service provider. You are responsible for ensuring that your service providers protect any Meta advertising data or any obtained from us, limit their use of all of that information and keep it confidential and secure. Don't use Meta advertising data for any purpose (including retargeting, commingling data across multiple advertisers' campaigns or allowing piggybacking or redirecting with tags), except on an aggregate and anonymous basis (unless authorised by Meta) and only to assess the performance and effectiveness of your Meta advertising campaigns. Don't transfer any Meta advertising data (including anonymous, aggregate or derived data) to any ad network, ad exchange, data broker or other advertising or monetisation-related service.Excerpt from Meta Ads's Meta Advertising Policies
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This provision establishes contractual restrictions on downstream data flows from Meta advertising campaigns that directly affect multi-platform measurement arrangements, third-party attribution vendors, and agency data practices.
The agreement restricts advertisers from sharing Meta campaign data with ad networks or data brokers even in aggregate or anonymous form, which limits the categories of third-party measurement and attribution services advertisers may use without additional Meta authorization.
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