Meta Ads · Meta Advertising Policies · View original document ↗

Custom Audience Targeting Must Comply With Applicable Terms

Medium severity Explicitdocumentlanguage Common · 143 of 352 platforms
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This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

How other platforms handle this

TikTok Ads Medium

If you use TikTok's Custom Audiences (Customer File) Product, you agree to the Custom Audience (Customer File) Terms.

Skillshare Medium

If you are located in the European Union, we will not send promotional emails without your consent.

GOAT Medium

These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Services.

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▸ View Original Clause Language DOCUMENT RECORD
"
If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.

— Excerpt from Meta Ads's Meta Advertising Policies

Provision details

Document information
Document
Meta Advertising Policies
Entity
Meta Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-053252
Document ID
CA-D-00671
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
c88923566fd4048c3ac98ebc0cc4a7f40e7e2a93956e9619f162a72570f68346
Analysis generated
May 10, 2026 13:56 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Meta Ads
Document: Meta Advertising Policies
Record ID: CA-P-053252
Captured: 2026-05-10 13:56:04 UTC
SHA-256: c88923566fd4048c…
URL: https://conductatlas.com/platform/meta-ads/meta-advertising-policies/provision/CA-P-053252/custom-audience-targeting-must-comply-with-applicable-terms/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Meta Ads's Custom Audience Targeting Must Comply With Applicable Terms clause do?

The clause states: “If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.”

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 143 platforms. See the full comparison.

Is ConductAtlas affiliated with Meta Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.