This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
How other platforms handle this
If you use TikTok's Custom Audiences (Customer File) Product, you agree to the Custom Audience (Customer File) Terms.
If you are located in the European Union, we will not send promotional emails without your consent.
Allow us and other advertisers to show you the most relevant products, offers, and advertisements on the site and third-party sites, or through emails or other message platforms.
"If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.Excerpt from Meta Ads's Meta Advertising Policies
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
The clause states: “If advertisers target their ads to custom audiences, they must comply with the applicable terms when creating an audience.”
ConductAtlas has identified this type of provision across 147 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.