“It is an advertiser's responsibility to understand and comply with our policies outlined in Meta's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws...”
This analysis describes what Meta Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Placing compliance responsibility on the advertiser means Meta Ads can hold advertisers accountable for violations regardless of whether Meta affirmatively informed them of a specific rule.
Advertisers bear the duty to know and follow all applicable Meta policies and local laws; ignorance of a rule is not a defense.
How other platforms handle this
You are responsible for all content, including any images, videos, and prompts, that you input or generate when using Editor and/or Video.
To the extent that any provisions in the Business Terms of Service conflict with these Terms, the Business Terms of Service shall govern to the extent of the conflict.
Regardless of who terminates these Terms, both you and Snap continue to be bound by Sections 2, 3 (to the extent any additional terms and conditions would, by their terms, survive), and 6 - 25 of the Terms.
"It is an advertiser's responsibility to understand and comply with our policies outlined in Meta's Advertising Standards, our Terms of Service and any other applicable terms and guidelines, in addition to all local laws...Excerpt from Meta Ads's Meta Advertising Policies
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
Placing compliance responsibility on the advertiser means Meta Ads can hold advertisers accountable for violations regardless of whether Meta affirmatively informed them of a specific rule.
Advertisers bear the duty to know and follow all applicable Meta policies and local laws; ignorance of a rule is not a defense.
ConductAtlas has identified this type of provision across 297 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Meta Ads.