The policy authorizes disclosure of contact identifiers, internet activity data, and geolocation data to social and advertising networks and analytics providers for the purpose of placing advertisements on third-party websites and conducting performance analytics.
This analysis describes what Mercury's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes sharing of contact information, internet activity, and geolocation data with social advertising networks including Facebook Ads, Bing Ads, Google Ads, and LinkedIn Ads as identified in the cookie table, which may constitute 'sharing' under CCPA and trigger opt-out rights for California residents.
The updated policy states that Mercury may now collect personal information directly from employees, contractors, payment beneficiaries, and dependents at a business's direction, without requiring those individuals' direct consent to Mercury. This expands the pool of individuals whose data Mercury processes beyond those who directly use the service. Additionally, the revised SMS terms separate transactional messages (receipts, confirmations) from marketing messages, requiring separate consent for marketing SMS. You can manage marketing SMS consent independently from transactional message receipt.
View change record →The updated privacy policy now discloses that cookies from Facebook Ads, Bing Ads, Braze, Google Ads, and LinkedIn Ads serve an additional purpose: 'SaleOfInfo'. This means data collected through these cookies may be sold or shared with third-party commercial partners, beyond their existing use for advertising and analytics. Under the revised policy, Mercury treats data from these cookies as subject to potential sale or commercial sharing. You can review Mercury's full privacy policy to understand your data rights and any available opt-out mechanisms.
View change record →Under this provision, Mercury shares contact identifiers and internet activity data with advertising and analytics partners for cross-platform ad placement; users in qualifying jurisdictions may opt out of this sharing via the 'Your Privacy Choices' link or by enabling GPC.
Cross-platform context
See how other platforms handle Data Disclosure to Social and Advertising Networks and similar clauses.
Compare across platforms →"Social/advertising networks and data analytics providers , to conduct analytics and place advertisements on our behalf on third-party websites and services. [...] We may work with advertising partners, social platforms, and analytics providers to help people discover Mercury and to understand how our Services perform.Excerpt from Mercury's Privacy Policy
1) REGULATORY LANDSCAPE: This provision engages the CCPA and CPRA's definition of 'sharing' for cross-context behavioral advertising, which does not require monetary exchange.
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This provision authorizes sharing of contact information, internet activity, and geolocation data with social advertising networks including Facebook Ads, Bing Ads, Google Ads, and LinkedIn Ads as identified in the cookie table, which may constitute 'sharing' under CCPA and trigger opt-out rights for California residents.
Under this provision, Mercury shares contact identifiers and internet activity data with advertising and analytics partners for cross-platform ad placement; users in qualifying jurisdictions may opt out of this sharing via the 'Your Privacy Choices' link or by enabling GPC.
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