“We process opt-out requests submitted using an opt-out preference signal as required by applicable law. For example, when we detect the Global Privacy Control ("GPC") signal from a browser, we treat the signal as a request to opt out of sale and sharing...”
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
Users can exercise data sale and sharing opt-out rights automatically through browser-level signals without taking manual steps on McDonald's platform.
Interpretive note: The canonical claim states two closely related propositions. The primary claim is GPC signal treatment; the general opt-out signal processing obligation is recorded in omitted_material but is closely linked and both are stated in the claim for accuracy.
If your browser sends a Global Privacy Control signal, McDonald's will treat it as a request to opt out of the sale and sharing of your personal information.
How other platforms handle this
If you have enabled a legally recognized browser-based opt out preference signal (such as Global Privacy Control) on your browser, we recognize such preference to the extent required by applicable law.
You have the right to access, correct, delete, or object to the processing of your personal data. You also have the right to data portability and to file complaints with the NPC.
Keep other people's personal information private and don't create content that poses privacy or security risks to any person.
"We process opt-out requests submitted using an opt-out preference signal as required by applicable law. For example, when we detect the Global Privacy Control ("GPC") signal from a browser, we treat the signal as a request to opt out of sale and sharing...Excerpt from McDonald's's Privacy Policy
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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Users can exercise data sale and sharing opt-out rights automatically through browser-level signals without taking manual steps on McDonald's platform.
If your browser sends a Global Privacy Control signal, McDonald's will treat it as a request to opt out of the sale and sharing of your personal information.
ConductAtlas has identified this type of provision across 277 platforms. See the full comparison.
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