The US addendum states that McDonald's does not knowingly collect personal information from children under 13 through its online services, and that any future decision to do so would be conducted in compliance with applicable law including required parental consent mechanisms.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes McDonald's stated COPPA compliance posture and the conditional commitment to parental consent if children's data collection is introduced in the future, while acknowledging that certain child-accessible features currently operate without personal information collection.
Under this clause, McDonald's online services do not currently collect personal information from children under 13, and certain child-oriented features are available without personal data collection. Parents with questions about children's privacy practices may contact McDonald's at contact.privacy@us.mcd.com.
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"We do not knowingly collect personal information through our online services from children under the age of 13. We may offer certain features on our online services, such as games, coloring activities, and digital books, that children can use without providing any personal information. In the future, should we decide to collect personal information from children under 13 through our online services, we will do so in compliance with applicable law, including any notices to and obtaining any consents from parents or guardians that are required by law.Excerpt from McDonald's's Privacy Policy
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Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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This provision establishes McDonald's stated COPPA compliance posture and the conditional commitment to parental consent if children's data collection is introduced in the future, while acknowledging that certain child-accessible features currently operate without personal information collection.
Under this clause, McDonald's online services do not currently collect personal information from children under 13, and certain child-oriented features are available without personal data collection. Parents with questions about children's privacy practices may contact McDonald's at contact.privacy@us.mcd.com.
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