You can opt out of targeted ads that are based on your past behavior, but you will still see McDonald's ads even after opting out; the difference is that those ads will not be personalized to your specific interests.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The opt-out mechanism described here relies on industry self-regulatory tools operated by the Digital Advertising Alliance and Network Advertising Initiative, which are voluntary frameworks and may not cover all advertising partners or data flows disclosed elsewhere in the policy.
Interpretive note: The policy does not specify whether the DAA/NAI opt-out is treated as equivalent to or separate from the CPRA statutory opt-out of sharing, creating ambiguity about which mechanism California residents should use to exercise their legal rights.
Opting out of interest-based advertising through the industry tools mentioned does not eliminate advertising or necessarily stop all data collection; it limits the personalization of ads you see, but the effectiveness of this opt-out depends on participating companies honoring the preference.
How other platforms handle this
By providing your mobile phone number, you consent to receive automated text (SMS) messages from Instacart...To opt out, reply STOP. For help, reply HELP or contact us directly...
Please note that if you have a legally-recognized browser-based opt out preference signal turned on via your device browser, (e.g., global privacy control) we recognize such preference in accordance with applicable law.
California residents have the right to request certain information regarding our disclosure of personal information...to third parties for their direct marketing purposes unless we provide them with an ability to exercise choice regarding such disclosures.
"You may opt out of interest-based advertising from participating companies by visiting the Digital Advertising Alliance at www.aboutads.info, the Network Advertising Initiative at www.networkadvertising.org, or the AppChoices app. Please note that opting out does not mean you will no longer receive advertising; you may still see advertising from us, but it will not be tailored to your interests based on your activities over time.Excerpt from McDonald's's Privacy Policy
REGULATORY LANDSCAPE: The interest-based advertising opt-out described here is grounded in industry self-regulation through the Digital Advertising Alliance and Network Advertising Initiative frameworks, which operate alongside but are not substitutes for statutory rights under CCPA/CPRA.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Ad personalization controls removed. Contact scanning added. Advertiser data partnerships quietly dropped. A timeline of every change.
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The opt-out mechanism described here relies on industry self-regulatory tools operated by the Digital Advertising Alliance and Network Advertising Initiative, which are voluntary frameworks and may not cover all advertising partners or data flows disclosed elsewhere in the policy.
Opting out of interest-based advertising through the industry tools mentioned does not eliminate advertising or necessarily stop all data collection; it limits the personalization of ads you see, but the effectiveness of this opt-out depends on participating companies honoring the preference.
ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.