You can opt out of targeted ads that are based on your past behavior, but you will still see McDonald's ads even after opting out; the difference is that those ads will not be personalized to your specific interests.
This analysis describes what McDonald's's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The opt-out mechanism described here relies on industry self-regulatory tools operated by the Digital Advertising Alliance and Network Advertising Initiative, which are voluntary frameworks and may not cover all advertising partners or data flows disclosed elsewhere in the policy.
Interpretive note: The policy does not specify whether the DAA/NAI opt-out is treated as equivalent to or separate from the CPRA statutory opt-out of sharing, creating ambiguity about which mechanism California residents should use to exercise their legal rights.
Opting out of interest-based advertising through the industry tools mentioned does not eliminate advertising or necessarily stop all data collection; it limits the personalization of ads you see, but the effectiveness of this opt-out depends on participating companies honoring the preference.
How other platforms handle this
If you would like to opt out of the disclosure of your personal information for purposes that could be considered "sales" for those third parties' own commercial purposes, or "sharing" or processing for purposes of targeted advertising, please visit the following link, which is also available in the...
California law gives residents the right to know what personal information we collect, use, share or sell; to delete personal information under certain circumstances; to opt-out of the sale or sharing of their personal information; to correct inaccurate personal information; to limit the use and dis...
T-Mobile collects Customer Proprietary Network Information (CPNI), which is information about the quantity, technical configuration, type, destination, location, and amount of use of your service. T-Mobile may use your CPNI within its family of companies for the purpose of providing wireless telecom...
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"You may opt out of interest-based advertising from participating companies by visiting the Digital Advertising Alliance at www.aboutads.info, the Network Advertising Initiative at www.networkadvertising.org, or the AppChoices app. Please note that opting out does not mean you will no longer receive advertising; you may still see advertising from us, but it will not be tailored to your interests based on your activities over time.— Excerpt from McDonald's's McDonald's Privacy Policy
REGULATORY LANDSCAPE: The interest-based advertising opt-out described here is grounded in industry self-regulation through the Digital Advertising Alliance and Network Advertising Initiative frameworks, which operate alongside but are not substitutes for statutory rights under CCPA/CPRA. The FTC has historically recognized these self-regulatory frameworks while noting their limitations in coverage and enforcement. California's CPRA provides a separate statutory opt-out of 'sharing' for cross-context behavioral advertising that is a legal right distinct from DAA opt-out mechanisms. GOVERNANCE EXPOSURE: Medium. Offering industry opt-out tools as the primary mechanism for controlling interest-based advertising may not satisfy CCPA/CPRA's requirement to honor a frictionless opt-out of sharing, particularly if the 'Your Privacy Choices' opt-out is not clearly integrated with and superseding the DAA opt-out pathway. The adequacy of these mechanisms for non-California users under other state laws is also worth assessing. JURISDICTION FLAGS: California requires a direct, statutory opt-out of sharing for targeted advertising under CPRA, and reliance on DAA self-regulatory tools alone would not satisfy this requirement. Colorado and Connecticut privacy laws similarly require opt-out mechanisms for targeted advertising. The effectiveness of opt-out tools may vary by device and browser context. CONTRACT AND VENDOR IMPLICATIONS: Advertising partners participating in DAA or NAI frameworks should be contractually required to honor opt-out preferences received through those frameworks as well as opt-outs submitted directly through McDonald's. Contracts should specify which opt-out signals are binding on which partners. COMPLIANCE CONSIDERATIONS: Legal teams should confirm that McDonald's statutory opt-out mechanism under CPRA is fully operational and that the DAA/NAI opt-out tools are presented as supplementary rather than primary mechanisms. A technical audit of whether Global Privacy Control signals are honored across McDonald's digital properties is advisable.
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The opt-out mechanism described here relies on industry self-regulatory tools operated by the Digital Advertising Alliance and Network Advertising Initiative, which are voluntary frameworks and may not cover all advertising partners or data flows disclosed elsewhere in the policy.
Opting out of interest-based advertising through the industry tools mentioned does not eliminate advertising or necessarily stop all data collection; it limits the personalization of ads you see, but the effectiveness of this opt-out depends on participating companies honoring the preference.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by McDonald's.