Provision record
LinkedIn · LinkedIn Ads Agreement · View original document ↗

Sensitive Data Targeting Prohibition and Insight Tag Restrictions

High severity High confidence Explicit document language Common · 290 of 352 platforms
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Document Record

What it is

Advertisers are prohibited from targeting ads based on sensitive data and from transferring to LinkedIn any data collected from children under 16 or constituting sensitive data, including through installation of the LinkedIn Insight Tag on pages collecting medical or financial information. Re-identification of anonymized ad services data without explicit individual opt-in consent is also prohibited.

This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes specific restrictions on data transferred to LinkedIn through the Insight Tag and ad targeting systems, including a categorical prohibition on sensitive data targeting and child data transfers. LinkedIn reserves the right to check advertiser compliance with these restrictions from time to time.

Clause Stability Stable

0
Changes
3
Months Monitored
May 20, 2026
First Seen
May 22, 2026
Last Seen
This clause type exists across 5149 other provisions on other platforms.

Consumer impact (what this means for users)

Under this clause, advertisers are contractually required to ensure that the LinkedIn Insight Tag is not installed on pages collecting medical, financial, or other sensitive data about identifiable individuals, and are prohibited from targeting ads using sensitive data categories. The agreement also prohibits transfer to LinkedIn of any data collected from children under 16.

How other platforms handle this

Square Medium

to request that your data be transferred to a third party (data portability)

Google Cloud Medium

Your organization may allow you to access and export your data in order to back it up or transfer it to a service outside of Google.

Roblox Medium

Further, you may take legal actions in relation to any potential breach of your rights regarding the processing of your Personal Information, as well as to lodge complaints before the competent data prot...

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
Without limiting the prohibitions in the Advertising Policies or User Agreement, you will not, and you will not enable or authorize any third party to, (a) except with the explicit opt-in consent of the applicable individual, associate any data obtained in connection with the Ad Services ('Ad Services Data') with data that either directly identifies an individual or can be used to identify an individual and is subject to protection under Applicable Law ('Personal Data') or otherwise re-identify such data, or (b) target Ads based on sensitive data (as addressed in our Advertising Policies or otherwise defined by Applicable Law) ('Sensitive Data'). You will also not transfer to LinkedIn any data that you know or reasonably should know was (1) collected from or about children under the age of 16, or (2) constitutes Sensitive Data, including by way of installing the Insight Tag on a page that collects medical, financial, or other Sensitive Data about identified or identifiable individuals.

Excerpt from LinkedIn's Ads Agreement

ConductAtlas Analysis

Institutional analysis (regulatory & governance intelligence)

(1) REGULATORY LANDSCAPE: This provision directly engages GDPR (including special categories of personal data under Article 9), CCPA, COPPA (regarding child data), and applicable state privacy laws including the Illinois BIPA, Virginia CDPA, and Colorado …

Insight

Unlock the full institutional analysis

Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.

Applicable agencies

  • Federal Trade Commission (ftc)
    Oversees unfair or deceptive business practices and can investigate companies that mislead consumers about data collection, sharing, or use.
    Who can file: Anyone affected by the company's practices (US or international)
    What you need: Your account details, a timeline of relevant events, and a description of the specific issue
    What to expect: Complaints inform FTC enforcement priorities and investigations but do not result in individual resolution or compensation
    File a complaint →
  • State Attorney General
    State AGs in California, New York, Texas, and other states can investigate violations of state consumer protection and privacy laws, including CCPA (California), SHIELD Act (New York), and equivalents.
    Who can file: Residents of states with comprehensive privacy laws — primarily California, Virginia, Colorado, Connecticut, and Utah
    What you need: Evidence of the violation, explanation of how your state rights were affected, and your account or contact information with the company
    What to expect: Outcomes vary by state. May result in investigation, enforcement action, or requirement for the company to change practices. No direct individual compensation in most cases.

    Search "[your state] attorney general consumer complaint" to find your state's direct complaint form

Applicable regulations

EU AI Act
European Union
BIPA
Illinois, USA
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
LinkedIn Ads Agreement
Entity
LinkedIn
Document last updated
May 20, 2026
Tracking information
First tracked
May 20, 2026
Last verified
May 20, 2026
Record ID
CA-P-012399
Document ID
CA-D-00863
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
7f1df96a73c062f9d20aa84beb0dbef769aa923bc5ee01baa675619fc1a46a3a
Analysis generated
May 20, 2026 20:53 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: LinkedIn
Document: LinkedIn Ads Agreement
Record ID: CA-P-012399
Captured: 2026-05-20 20:53:24 UTC
SHA-256: 7f1df96a73c062f9…
URL: https://conductatlas.com/platform/linkedin/linkedin-ads-agreement/provision/CA-P-012399/sensitive-data-targeting-prohibition-and-insight-tag-restrictions/
Accessed: Sept. 8, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does LinkedIn's Sensitive Data Targeting Prohibition and Insight Tag Restrictions clause do?

This provision establishes specific restrictions on data transferred to LinkedIn through the Insight Tag and ad targeting systems, including a categorical prohibition on sensitive data targeting and child data transfers. LinkedIn reserves the right to check advertiser compliance with these restrictions from time to time.

How does this clause affect you?

Under this clause, advertisers are contractually required to ensure that the LinkedIn Insight Tag is not installed on pages collecting medical, financial, or other sensitive data about identifiable individuals, and are prohibited from targeting ads using sensitive data categories. The agreement also prohibits transfer to LinkedIn of any data collected from children under 16.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with LinkedIn?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by LinkedIn.