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Advertisers grant LinkedIn a worldwide, royalty-free, sublicensable, and transferable license to use, copy, modify, distribute, and publish ad content for testing, compliance, service improvement, and LinkedIn's own marketing purposes. LinkedIn may retain and publicly display ads and associated targeting and performance data after a campaign concludes or the agreement terminates.
This analysis describes what LinkedIn's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes LinkedIn to use advertiser ad content for LinkedIn's own marketing and promotional purposes and to retain and display that content along with targeting parameters and audience size data after the campaign or agreement ends. The sublicensable and transferable nature of the license means LinkedIn may authorize third parties to use this content.
Under this clause, advertisers grant LinkedIn a perpetual-scope license to use, modify, and publish their ad content for LinkedIn's own marketing and promotional purposes, and LinkedIn may retain and display ad content along with targeting parameters and audience size data following campaign conclusion or agreement termination.
How other platforms handle this
Microsoft reserves the right to restrict the export of data that may compromise the security of the services or Microsoft's intellectual property.
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"You grant to LinkedIn a non-exclusive, worldwide, royalty-free, sublicensable and transferable license to use, copy, modify, distribute and publish your Ads in connection with the Ad Services (including for testing, compliance, service improvement, and marketing and promotional purposes). You represent and warrant that you own or have all necessary rights (including intellectual property rights) to your Ads (including to grant the license above). In connection with our compliance and transparency efforts, we may preserve and display your Ads and information about them, including after the conclusion of your ad campaign or termination of this Agreement. This information may include, but is not limited to, estimated ad impressions, audience size, and targeting parameters.Excerpt from LinkedIn's Ads Agreement
(1) REGULATORY LANDSCAPE: The license grant engages copyright law, specifically the US Copyright Act, as well as equivalent IP frameworks in the EU and UK. The retention and public display of targeting parameters and audience size data after agreement termination may engage GDPR Article 5 data minimization principles if any retained data constitutes or is derived from personal data. EU advertisers should assess whether the post-termination retention of targeting data is consistent with their GDPR obligations as controller. (2) GOVERNANCE EXPOSURE: Medium. The license is non-exclusive and limited to connection with the Ad Services, which is a standard framing in advertising platform agreements. However, the inclusion of marketing and promotional purposes as a permitted use means LinkedIn may feature advertiser ad content in its own promotional materials, which may conflict with advertiser brand guidelines or co-marketing restrictions in the advertiser's own agreements. (3) JURISDICTION FLAGS: EU advertisers should assess whether the post-termination retention of ads and associated targeting data is consistent with GDPR data retention and minimization obligations. UK advertisers should assess consistency with UK GDPR and ICO guidance on data retention. (4) CONTRACT AND VENDOR IMPLICATIONS: Advertisers whose ad content incorporates third-party licensed material should confirm that their IP licenses extend to sublicensable and transferable use by LinkedIn for marketing and promotional purposes. Agencies placing ads on behalf of clients should confirm that the client's IP license authorizes the agency to grant this sublicensable license to LinkedIn. (5) COMPLIANCE CONSIDERATIONS: Brand and legal teams should assess whether LinkedIn's right to use ad content for its own promotional purposes is consistent with the advertiser's brand guidelines and IP licensing arrangements. Advertisers using licensed music, imagery, or talent in ad creatives should confirm that usage rights extend to LinkedIn's promotional use.
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This provision authorizes LinkedIn to use advertiser ad content for LinkedIn's own marketing and promotional purposes and to retain and display that content along with targeting parameters and audience size data after the campaign or agreement ends. The sublicensable and transferable nature of the license means LinkedIn may authorize third parties to use this content.
Under this clause, advertisers grant LinkedIn a perpetual-scope license to use, modify, and publish their ad content for LinkedIn's own marketing and promotional purposes, and LinkedIn may retain and display ad content along with targeting parameters and audience size data following campaign conclusion or agreement termination.
ConductAtlas has identified this type of provision across 263 platforms. See the full comparison.
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