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Meta Joint Controller Advertising Processing

High severity High confidence Explicitdocumentlanguage Common · 290 of 352 platforms
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This analysis describes what Lime's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Joint controllership means both Lime and Meta Ireland share legal responsibility for the data processing involved in advertising via the Meta pixel, which affects users' rights and remedies under data protection law.

Consumer impact (what this means for users)

When Lime uses the Meta pixel to advertise to you, both Lime and Meta Ireland are jointly responsible as controllers for how your data is processed in that context.

How other platforms handle this

Squarespace Medium

Each payment processor uses and processes your complete payment information in accordance with its applicable privacy policy (Stripe and PayPal).

Adobe Medium

The types of third parties your information may be disclosed to include: our resellers and other sales and advertising partners, retailers, advertisers, ad agencies, advertising networks and platforms, information service providers, fraud monitoring and prevention providers, and publishers.

Oura Medium

We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.

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▸ View Original Clause Language DOCUMENT RECORD
"
Where Lime uses the Meta pixel (a type of cookie) to provide advertising to you, Lime and Meta Ireland are joint controllers for this processing.

— Excerpt from Lime's Lime Privacy Policy

Applicable regulations

CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
DMA
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Lime Privacy Policy
Entity
Lime
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
July 9, 2026
Record ID
CA-P-058324
Document ID
CA-D-00742
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
9ecb38dec6226bc16968311d8f8d2d437835340fd83ad838a8f0e5c4acc9e036
Analysis generated
May 7, 2026 22:37 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Lime
Document: Lime Privacy Policy
Record ID: CA-P-058324
Captured: 2026-05-07 22:37:24 UTC
SHA-256: 9ecb38dec6226bc1…
URL: https://conductatlas.com/platform/lime/lime-privacy-policy/provision/CA-P-058324/meta-joint-controller-advertising-processing/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Lime's Meta Joint Controller Advertising Processing clause do?

Joint controllership means both Lime and Meta Ireland share legal responsibility for the data processing involved in advertising via the Meta pixel, which affects users' rights and remedies under data protection law.

How does this clause affect you?

When Lime uses the Meta pixel to advertise to you, both Lime and Meta Ireland are jointly responsible as controllers for how your data is processed in that context.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 290 platforms. See the full comparison.

Is ConductAtlas affiliated with Lime?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Lime.