Intuit shares personal information with advertising networks and analytics providers to deliver targeted advertising on Intuit's platform and on third-party sites, and authorizes advertising partners to place cookies on unaffiliated websites for behavioral targeting and ad effectiveness measurement.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal information derived from financial, tax, and bookkeeping interactions on the Intuit Platform may be used to target advertising, including through cookies placed on third-party websites by Intuit's advertising partners. The document states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, which is relevant to CCPA opt-out rights for targeted advertising.
The updated terms establish new procedures for handling personal data complaints related to international data transfers under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Users from these jurisdictions now have access to defined complaint and dispute resolution mechanisms, including referral to TRUSTe as an alternative dispute provider at no cost, and binding arbitration under certain conditions. Additionally, the policy now requires that before personal data is used for a materially new purpose or shared with external parties not covered as processors, Mailchimp will offer users the opportunity to opt out through appropriate means or collect opt-in consent.
View change record →Expanded to explicitly specify that advertising partners place cookies on unaffiliated websites for cross-site behavioral targeting, moving beyond general third-party data sharing language.
View full change record →Under this provision, Intuit shares personal information with advertising networks for behavioral targeting, and advertising partners may place cookies on third-party websites to serve relevant ads. The agreement states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, as an opt-out mechanism for targeted advertising.
Cross-platform context
See how other platforms handle Sharing with Advertising and Analytics Partners and similar clauses.
Compare across platforms →"Intuit may use advertising networks and other providers to display advertising on our Intuit Platform or on other sites. Intuit may share personal information with advertising networks and other providers to tailor advertising and offers presented to you based on your interactions with the Intuit Platform's products, services, and offerings. Our advertising partners may place cookies on unaffiliated websites in order to serve advertisements that may be relevant to you based on your browsing activities and interests and determine the effectiveness of such advertisements.Excerpt from Intuit's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision engages CCPA and CPRA requirements regarding sharing personal information for cross-context behavioral advertising, which may constitute a sale or sharing of personal information requiring opt-out rights.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
Search "[your state] attorney general consumer complaint" to find your state's direct complaint form
Get the research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.
This provision establishes that personal information derived from financial, tax, and bookkeeping interactions on the Intuit Platform may be used to target advertising, including through cookies placed on third-party websites by Intuit's advertising partners. The document states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, which is relevant to CCPA opt-out rights for targeted …
Under this provision, Intuit shares personal information with advertising networks for behavioral targeting, and advertising partners may place cookies on third-party websites to serve relevant ads. The agreement states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, as an opt-out mechanism for targeted advertising.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Intuit.