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Intuit shares personal information with advertising networks and analytics providers to deliver targeted advertising on Intuit's platform and on third-party sites, and authorizes advertising partners to place cookies on unaffiliated websites for behavioral targeting and ad effectiveness measurement.
This analysis describes what Intuit's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes that personal information derived from financial, tax, and bookkeeping interactions on the Intuit Platform may be used to target advertising, including through cookies placed on third-party websites by Intuit's advertising partners. The document states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, which is relevant to CCPA opt-out rights for targeted advertising.
The updated terms establish new procedures for handling personal data complaints related to international data transfers under the EU-U.S., UK Extension, and Swiss-U.S. Data Privacy Frameworks. Users from these jurisdictions now have access to defined complaint and dispute resolution mechanisms, including referral to TRUSTe as an alternative dispute provider at no cost, and binding arbitration under certain conditions. Additionally, the policy now requires that before personal data is used for a materially new purpose or shared with external parties not covered as processors, Mailchimp will offer users the opportunity to opt out through appropriate means or collect opt-in consent.
View change record →The updated privacy statement removes detailed disclosures about how Intuit uses cookies, pixels, and tracking technologies to deliver targeted advertising. Previously, the policy explicitly stated that Intuit and advertising partners may disclose information like IP addresses and device identifiers to show more relevant ads, and that users could opt-out through 'Customize Settings'. The revised statement now references only a separate Cookies Policy without reproducing this information inline. Users seeking specifics on cookie consent options and advertising data sharing must consult the linked Cookies Policy document.
View change record →The updated privacy policy removes prior explicit disclosures about third-party advertising cookies and opt-out mechanisms that were previously available to users. Specifically, the policy no longer states that users can decline third-party advertising cookies through a 'Customize Settings' option, nor does it describe how advertising partners may receive limited personal information like IP addresses and device identifiers for ad targeting. The footer now contains only a general reference to cookie management without the prior transparency on advertising partner data sharing. You can review Intuit's full Cookies Policy for current information on how cookies and advertising technologies are used.
View change record →Under this provision, Intuit shares personal information with advertising networks for behavioral targeting, and advertising partners may place cookies on third-party websites to serve relevant ads. The agreement states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, as an opt-out mechanism for targeted advertising.
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"Intuit may use advertising networks and other providers to display advertising on our Intuit Platform or on other sites. Intuit may share personal information with advertising networks and other providers to tailor advertising and offers presented to you based on your interactions with the Intuit Platform's products, services, and offerings. Our advertising partners may place cookies on unaffiliated websites in order to serve advertisements that may be relevant to you based on your browsing activities and interests and determine the effectiveness of such advertisements.Excerpt from Intuit's Privacy Statement
(1) REGULATORY LANDSCAPE: This provision engages CCPA and CPRA requirements regarding sharing personal information for cross-context behavioral advertising, which may constitute a sale or sharing of personal information requiring opt-out rights. GDPR and ePrivacy Directive requirements govern cookie placement and behavioral advertising for EU and UK users, typically requiring consent. The FTC Act's prohibition on unfair or deceptive practices applies to behavioral advertising disclosures. Relevant enforcement authorities include the FTC, State AGs, and EU supervisory authorities. (2) GOVERNANCE EXPOSURE: Medium to High. The use of financial and tax platform interaction data for behavioral advertising targeting, including through cookies on third-party websites, creates CCPA sharing opt-out obligations and GDPR consent requirements. The exclusion of Credit Karma from Global Privacy Control response may require separate compliance assessment for that product's advertising practices. (3) JURISDICTION FLAGS: California residents have CCPA rights to opt out of sharing personal information for cross-context behavioral advertising. EU and UK users require valid consent for cookie-based behavioral advertising under the ePrivacy Directive and GDPR. The Credit Karma exclusion from Global Privacy Control response creates a California-specific compliance consideration for Credit Karma users. (4) CONTRACT AND VENDOR IMPLICATIONS: Agreements with advertising network partners should be reviewed to confirm that data received from Intuit is used only for the stated advertising purposes and not for the advertising partners' own data enrichment or resale. Data processing agreements should confirm advertising partners are acting as service providers or contractors under CCPA rather than independent controllers, particularly given the sensitivity of financial platform data. (5) COMPLIANCE CONSIDERATIONS: Compliance teams should audit whether the Global Privacy Control implementation for US residents covers all applicable Intuit products and surfaces, and should document the basis for the Credit Karma exclusion. Cookie consent mechanisms for EU and UK users should be reviewed to confirm behavioral advertising cookies require affirmative consent. Data sharing agreements with advertising partners should include contractual prohibitions on secondary use of Intuit user data.
This provision establishes that personal information derived from financial, tax, and bookkeeping interactions on the Intuit Platform may be used to target advertising, including through cookies placed on third-party websites by Intuit's advertising partners. The document states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, which is relevant to CCPA opt-out rights for targeted …
Under this provision, Intuit shares personal information with advertising networks for behavioral targeting, and advertising partners may place cookies on third-party websites to serve relevant ads. The agreement states Intuit responds to the Global Privacy Control signal for US residents, excluding Credit Karma, as an opt-out mechanism for targeted advertising.
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