Instacart states that its privacy policy does not apply to third-party websites linked from Instacart's platform, and users access those sites at their own discretion.
This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision allocates responsibility for third-party data handling and content governance outside Instacart's control. It establishes that Instacart's Privacy Policy applies only to Instacart-controlled properties and does not extend to external websites users may encounter through platform links or integrations.
If you click through from Instacart to a linked third-party website, including retail partner sites accessible through white-label deployments, your data on those sites is not protected by Instacart's privacy policy; you should review the privacy policy of each third-party site you visit.
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"Third-Party Websites— Excerpt from Instacart's Instacart Privacy Policy
REGULATORY LANDSCAPE: Third-party website disclaimers are standard across online services and do not create independent regulatory obligations for Instacart. However, if Instacart integrates third-party tracking pixels or scripts from those sites into its own platform, the disclaimer does not insulate Instacart from responsibility for data collection occurring within its own platform context. The FTC has taken enforcement action where third-party tracking on a company's own platform was not adequately disclosed. GOVERNANCE EXPOSURE: Low. Standard disclaimer with minimal direct compliance implication, provided that third-party scripts embedded in Instacart's own platform are separately disclosed in the cookies or tracking technology section. JURISDICTION FLAGS: CCPA and CPRA require disclosure of all third-party data collection occurring on a business's own platform, including via embedded pixels and scripts; the third-party website disclaimer does not satisfy this disclosure requirement for on-platform tracking. CONTRACT AND VENDOR IMPLICATIONS: Procurement teams should confirm that third-party analytics and advertising tags embedded in Instacart's platform are separately governed by data processing agreements and disclosed in the policy's tracking technology sections. COMPLIANCE CONSIDERATIONS: Review whether on-platform third-party scripts are disclosed separately from the third-party website disclaimer; confirm that the cookie and tracking technology disclosures cover all embedded third-party data collection; assess whether the disclaimer adequately informs users of the scope of Instacart's responsibility for data flows.
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This provision allocates responsibility for third-party data handling and content governance outside Instacart's control. It establishes that Instacart's Privacy Policy applies only to Instacart-controlled properties and does not extend to external websites users may encounter through platform links or integrations.
If you click through from Instacart to a linked third-party website, including retail partner sites accessible through white-label deployments, your data on those sites is not protected by Instacart's privacy policy; you should review the privacy policy of each third-party site you visit.
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