Instacart uses and shares your personal data with advertising partners to show you targeted ads based on your shopping behavior across different websites and apps, not just on Instacart itself.
This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause creates a structural requirement that Instacart maintain transparency about third-party data sharing practices by consolidating disclosure information in a designated policy section, enabling users to locate information about data flows and recipient categories.
Your grocery purchasing behavior on Instacart is used to target you with ads on third-party websites and apps, meaning your diet, household products, and purchasing patterns are shared with advertising networks beyond the Instacart platform.
How other platforms handle this
This is when we use information about your use of our services and other websites and mobile apps to tailor ads to be more relevant to you. This is also known as interest based advertising, targeted advertising, or 'sharing' for purposes of cross-context behavioral advertising. An example of tailore...
We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...
Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: provide and improve our products; personalize your experiences; make recommendations and display advertising. For advertising, we use data collected through our advertising services i...
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"We describe our disclosures of Personal Information, including why and to whom we make them, below under "Information Disclosures."— Excerpt from Instacart's Instacart Privacy Policy
(1) REGULATORY FRAMEWORK: Cross-context behavioral advertising is explicitly regulated under CPRA (Cal. Civ. Code §1798.120(b)), which grants California residents the right to opt out of 'sharing' for cross-context behavioral advertising, distinct from the right to opt out of 'sale.' The FTC Act Section 5 applies to deceptive advertising practices. The EU ePrivacy Directive and GDPR Art. 6(1)(a) require affirmative consent for behavioral advertising targeting EU residents, though this policy appears US/Canada-focused. (2)
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The clause creates a structural requirement that Instacart maintain transparency about third-party data sharing practices by consolidating disclosure information in a designated policy section, enabling users to locate information about data flows and recipient categories.
Your grocery purchasing behavior on Instacart is used to target you with ads on third-party websites and apps, meaning your diet, household products, and purchasing patterns are shared with advertising networks beyond the Instacart platform.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.