Instacart · Instacart Privacy Policy · View original document ↗

Targeted Advertising and Cross-Context Behavioral Advertising

High severity Unique · 0 of 343 platforms
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Document Record

What it is

Instacart uses and shares your personal data with advertising partners to show you targeted ads based on your shopping behavior across different websites and apps, not just on Instacart itself.

This analysis describes what Instacart's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

The clause creates a structural requirement that Instacart maintain transparency about third-party data sharing practices by consolidating disclosure information in a designated policy section, enabling users to locate information about data flows and recipient categories.

Consumer impact (what this means for users)

Your grocery purchasing behavior on Instacart is used to target you with ads on third-party websites and apps, meaning your diet, household products, and purchasing patterns are shared with advertising networks beyond the Instacart platform.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Delete Your Data
    Go to Instacart's privacy page and select 'Your Privacy Choices' to opt out of cross-context behavioral advertising and data sharing with advertising partners.

How other platforms handle this

Spotify Medium

This is when we use information about your use of our services and other websites and mobile apps to tailor ads to be more relevant to you. This is also known as interest based advertising, targeted advertising, or 'sharing' for purposes of cross-context behavioral advertising. An example of tailore...

LinkedIn Medium

We target (and measure the performance of) ads to Members, Visitors and others both on and off our Services directly or through a variety of partners, using the following data, whether separately or combined: Data from advertising technologies on and off our Services, like web beacons, pixels, ad ta...

Microsoft Medium

Microsoft uses the data we collect to provide you with rich, interactive experiences. In particular, we use data to: provide and improve our products; personalize your experiences; make recommendations and display advertising. For advertising, we use data collected through our advertising services i...

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▸ View Original Clause Language DOCUMENT RECORD
"
We describe our disclosures of Personal Information, including why and to whom we make them, below under "Information Disclosures."

— Excerpt from Instacart's Instacart Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

(1) REGULATORY FRAMEWORK: Cross-context behavioral advertising is explicitly regulated under CPRA (Cal. Civ. Code §1798.120(b)), which grants California residents the right to opt out of 'sharing' for cross-context behavioral advertising, distinct from the right to opt out of 'sale.' The FTC Act Section 5 applies to deceptive advertising practices. The EU ePrivacy Directive and GDPR Art. 6(1)(a) require affirmative consent for behavioral advertising targeting EU residents, though this policy appears US/Canada-focused. (2)

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC has enforcement authority under Section 5 of the FTC Act over deceptive or unfair cross-context behavioral advertising practices, including failure to honor consumer opt-out signals.
    File a complaint →
  • State AG
    California's CPPA and AG enforce CPRA opt-out rights for cross-context behavioral advertising; AGs in Colorado, Virginia, Connecticut, and Texas enforce similar state privacy law opt-out rights.
    File a complaint →

Applicable regulations

CCPA/CPRA
California, USA
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
TCPA
United States Federal

Provision details

Document information
Document
Instacart Privacy Policy
Entity
Instacart
Document last updated
May 5, 2026
Tracking information
First tracked
April 18, 2026
Last verified
April 18, 2026
Record ID
CA-P-002839
Document ID
CA-D-00136
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
1820e1895d1605ebc16eff3b8fdeb7771e97e65214aedd6a6e598e4b96e3cb08
Analysis generated
April 18, 2026 10:07 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Instacart
Document: Instacart Privacy Policy
Record ID: CA-P-002839
Captured: 2026-04-18 10:07:50 UTC
SHA-256: 1820e1895d1605eb…
URL: https://conductatlas.com/platform/instacart/instacart-privacy-policy/targeted-advertising-and-cross-context-behavioral-advertising/
Accessed: June 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does Instacart's Targeted Advertising and Cross-Context Behavioral Advertising clause do?

The clause creates a structural requirement that Instacart maintain transparency about third-party data sharing practices by consolidating disclosure information in a designated policy section, enabling users to locate information about data flows and recipient categories.

How does this clause affect you?

Your grocery purchasing behavior on Instacart is used to target you with ads on third-party websites and apps, meaning your diet, household products, and purchasing patterns are shared with advertising networks beyond the Instacart platform.

Is ConductAtlas affiliated with Instacart?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Instacart.