What can I do about this clause?

{'method': 'WEB_FORM', 'recipient': 'https://www.instacart.com/privacy', 'difficulty': 'EASY', 'action_type': 'DELETE_DATA', 'instructions': "Go to Instacart's privacy page and select 'Your Privacy Choices' to opt out of cross-context behavioral advertising and data sharing with advertising partners.", 'deadline_days': None, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC has enforcement authority under Section 5 of the FTC Act over deceptive or unfair cross-context behavioral advertising practices, including failure to honor consumer opt-out signals.', 'complaint_url': 'https://reportfraud.ftc.gov/'}, {'agency': 'State_AG', 'reason': "California's CPPA and AG enforce CPRA opt-out rights for cross-context behavioral advertising; AGs in Colorado, Virginia, Connecticut, and Texas enforce similar state privacy law opt-out rights.", 'complaint_url': 'https://www.naag.org/find-my-ag/'}

What is the severity of this clause?

ConductAtlas classifies this Targeted Advertising and Cross-Context Behavioral Advertising clause as high severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Targeted Advertising and Cross-Context Behavioral Advertising clauses across approximately 1 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Targeted Advertising and Cross-Context Behavioral Advertising — Instacart

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What it is

Instacart uses and shares your personal data with advertising partners to show you targeted ads based on your shopping behavior across different websites and apps, not just on Instacart itself.

Consumer impact (what this means for users)

Your grocery purchasing behavior on Instacart is used to target you with ads on third-party websites and apps, meaning your diet, household products, and purchasing patterns are shared with advertising networks beyond the Instacart platform.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data

Go to Instacart's privacy page and select 'Your Privacy Choices' to opt out of cross-context behavioral advertising and data sharing with advertising partners.

Cross-platform context

See how other platforms handle Targeted Advertising and Cross-Context Behavioral Advertising and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

Cross-context behavioral advertising means your Instacart shopping data can follow you across the internet, enabling advertisers to build detailed profiles about your health, diet, and household without your active awareness.

View original clause language

We describe our disclosures of Personal Information, including why and to whom we make them, below under "Information Disclosures."

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: Cross-context behavioral advertising is explicitly regulated under CPRA (Cal. Civ. Code §1798.120(b)), which grants California residents the right to opt out of 'sharing' for cross-context behavioral advertising, distinct from the right to opt out of 'sale.' The FTC Act Section 5 applies to deceptive advertising practices. The EU ePrivacy Directive and GDPR Art. 6(1)(a) require affirmative consent for behavioral advertising targeting EU residents, though this policy appears US/Canada-focused. (2)

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Applicable agencies

FTC

The FTC has enforcement authority under Section 5 of the FTC Act over deceptive or unfair cross-context behavioral advertising practices, including failure to honor consumer opt-out signals.
File a complaint →
State AG

California's CPPA and AG enforce CPRA opt-out rights for cross-context behavioral advertising; AGs in Colorado, Virginia, Connecticut, and Texas enforce similar state privacy law opt-out rights.
File a complaint →

Provision details

Document information

Document

Instacart Privacy Policy

Entity

Instacart

Document last updated

April 29, 2026

Tracking information

First tracked

April 18, 2026

Last verified

April 18, 2026

Record ID

CA-P-002839

Document ID

CA-D-00136

Evidence Provenance

Source URL

https://www.instacart.com/privacy

Wayback Machine

View archived versions →

SHA-256

1820e1895d1605ebc16eff3b8fdeb7771e97e65214aedd6a6e598e4b96e3cb08

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Instacart | Document: Instacart Privacy Policy | Record: CA-P-002839
Captured: 2026-04-18 10:07:50 UTC | SHA-256: 1820e1895d1605eb…
URL: https://conductatlas.com/platform/instacart/instacart-privacy-policy/targeted-advertising-and-cross-context-behavioral-advertising/
Accessed: May 2, 2026

Classification

Severity

High

Targeted Advertising and Cross-Context Behavioral Advertising