Instacart's services are not intended for children, and the company has a separate section addressing how it handles the privacy of minors.
Children under 13 should not use Instacart, and parents should be aware that the platform's broad data collection and advertising practices could apply to any user who accesses the service, regardless of age verification effectiveness.
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Compare across platforms →If a minor uses Instacart without parental knowledge, their personal data including location, purchasing history, and device identifiers could be collected and shared with advertising partners in violation of COPPA.
(1) REGULATORY FRAMEWORK: COPPA (15 U.S.C. §6501 et seq.) prohibits collection of personal information from children under 13 without verifiable parental consent, enforced by the FTC. CCPA/CPRA (Cal. Civ. Code §1798.120) restricts sale of personal information of minors under 16 without opt-in consent. The FTC's updated COPPA Rule (effective 2024) expands coverage and strengthens requirements around data minimization and consent. (2)
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