Ideogram keeps your personal data for as long as it needs to in order to provide the service and meet legal obligations, without specifying a fixed retention period.
This analysis describes what Ideogram's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The absence of specific retention periods makes it difficult for users to know how long their prompts, images, and account data are stored, and creates compliance ambiguity under GDPR's data minimization and storage limitation principles.
The updated policy now provides explicit disclosure of which categories of personal information are collected and which parties receive each category. Previously, the policy required readers to consult other sections to identify this information. The updated table format discloses that identifiers such as name and email address, visual information including uploaded images, and geolocation data may be shared with other users, vendors, service providers, login integration partners, social media widgets, and affiliates. This change provides clearer visibility into data sharing practices without altering what data is collected or shared, but rather how that information is disclosed.
View change record →Your personal data, including prompts and generated images, may be retained indefinitely as long as Ideogram determines it serves a legitimate purpose, with no specific deletion timeline disclosed.
How other platforms handle this
We retain personal information for as long as necessary to provide our services, comply with legal obligations, resolve disputes, and enforce our agreements. The specific retention periods depend on the type of information and the purposes for which it is processed.
We keep information for as long as we need it to provide our products, comply with legal obligations, or for other legitimate purposes, such as to maintain safety, security, and integrity.
After your account is deleted, we keep data about interactions you've had on our service to prevent abuse, ban evaders and others in an effort to protect and ensure the safety and security of our service and our members.
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Ideogram has changed this document before.
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"We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, or to resolve disputes.— Excerpt from Ideogram's Ideogram Privacy Policy
(1) REGULATORY LANDSCAPE: Data retention practices implicate GDPR Article 5(1)(e) (storage limitation principle), which requires personal data to be kept no longer than necessary for specified purposes, with documented retention schedules. CCPA/CPRA requires disclosure of retention periods or the criteria used to determine them. The FTC Act applies to unfair or deceptive retention practices. (2) GOVERNANCE EXPOSURE: Medium. The policy uses a flexible necessity standard without specifying retention periods by data category, which is a common but regulatorily suboptimal approach under GDPR. Supervisory authorities have increasingly scrutinized vague retention language, particularly where AI training use extends the apparent necessity period indefinitely. (3) JURISDICTION FLAGS: EU/EEA users have the strongest legal basis to challenge open-ended retention under GDPR's storage limitation principle. California users have a right to know how long personal information is retained under CPRA. (4) CONTRACT AND VENDOR IMPLICATIONS: Enterprise customers should negotiate specific contractual retention and deletion timelines in their DPA with Ideogram, particularly for prompt and image data that may be used for AI training, as the policy's open-ended retention standard may conflict with the customer's own retention obligations. (5) COMPLIANCE CONSIDERATIONS: Develop and document retention schedules by data category that can be provided to EU supervisory authorities and California regulators on request. Assess whether the AI training use of prompt and image data creates an indefinitely extended retention justification that conflicts with the storage limitation principle. Confirm that deletion requests result in actual data removal from training datasets where technically feasible.
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The absence of specific retention periods makes it difficult for users to know how long their prompts, images, and account data are stored, and creates compliance ambiguity under GDPR's data minimization and storage limitation principles.
Your personal data, including prompts and generated images, may be retained indefinitely as long as Ideogram determines it serves a legitimate purpose, with no specific deletion timeline disclosed.
ConductAtlas has identified this type of provision across 136 platforms. See the full comparison.
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