What can I do about this clause?

{'method': 'EMAIL', 'recipient': 'privacy@ideogram.ai', 'difficulty': 'MODERATE', 'action_type': 'DELETE_DATA', 'instructions': "If you want your data deleted rather than retained indefinitely, submit a deletion request to Ideogram's privacy contact email. Specify your account details and the categories of data (prompts, images, account info) you want removed.", 'deadline_days': 30, 'deadline_hours': None}

Which regulatory agencies enforce this type of clause?

{'agency': 'FTC', 'reason': 'The FTC can act under Section 5 where indefinite data retention without disclosure constitutes an unfair or deceptive practice relative to consumer expectations.', 'complaint_url': 'https://reportfraud.ftc.gov/'}

What is the severity of this clause?

ConductAtlas classifies this Data Retention clause as medium severity. Severity reflects the magnitude of rights affected, the breadth of users impacted, and the degree of discretion the platform retains.

Do other platforms have similar clauses?

Yes. ConductAtlas has identified similar Data Retention clauses across approximately 39 other tracked platforms. You can compare how platforms differ on this clause type in the cross-platform comparison view.

Data Retention — Ideogram

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What it is

Ideogram keeps your personal data for as long as it decides is necessary for its business purposes, legal obligations, or dispute resolution — without specifying a fixed time limit for most data categories.

Consumer impact (what this means for users)

Ideogram does not commit to deleting your prompts, generated images, or account data after a defined period, meaning your creative content and personal information could be stored indefinitely unless you actively request deletion.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.

Delete Your Data
Within 30 days
If you want your data deleted rather than retained indefinitely, submit a deletion request to Ideogram's privacy contact email. Specify your account details and the categories of data (prompts, images, account info) you want removed.

Cross-platform context

See how other platforms handle Data Retention and similar clauses.

Compare across platforms →

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Why it matters (compliance & risk perspective)

The absence of specific retention periods for user-generated content such as prompts and images means Ideogram could retain your data indefinitely, which is inconsistent with GDPR's data minimization and storage limitation principles.

View original clause language

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements, or to resolve disputes.

Institutional analysis (Compliance & legal intelligence)

(1) REGULATORY FRAMEWORK: GDPR Art. 5(1)(e) requires personal data to be kept in a form permitting identification no longer than necessary for the processing purpose (storage limitation principle). GDPR Art. 13(2)(a) requires controllers to inform data subjects of retention periods or criteria at the time of collection. CCPA §1798.100(a)(3) requires disclosure of the retention period for each category of personal information. (2)

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Applicable agencies

FTC

The FTC can act under Section 5 where indefinite data retention without disclosure constitutes an unfair or deceptive practice relative to consumer expectations.
File a complaint →

Provision details

Document information

Document

Ideogram Privacy Policy

Entity

Ideogram

Document last updated

April 29, 2026

Tracking information

First tracked

May 2, 2026

Last verified

May 2, 2026

Record ID

CA-P-004448

Document ID

CA-D-00490

Evidence Provenance

Source URL

https://ideogram.ai/privacy

Wayback Machine

View archived versions →

SHA-256

33f445f42f1bbf4ff46e8ff0ddf6f46772818422d079b8a43477799871ef9d50

Verified

✓ Snapshot stored ✓ Change verified

How to Cite

ConductAtlas Policy Archive
Entity: Ideogram | Document: Ideogram Privacy Policy | Record: CA-P-004448
Captured: 2026-05-02 00:49:23 UTC | SHA-256: 33f445f42f1bbf4f…
URL: https://conductatlas.com/platform/ideogram/ideogram-privacy-policy/data-retention/
Accessed: May 2, 2026

Classification

Severity

Medium

Data Retention