The policy states that in the event of a merger, acquisition, or bankruptcy, all personal data collected by HubSpot would transfer to the acquiring entity, with notification provided to users via email or website notice.
This analysis describes what HubSpot's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision authorizes the transfer of all collected personal data to a successor entity in a corporate transaction, and commits to notifying users of any resulting changes in data ownership and use. The provision does not specify a timeline for notification or describe what choices would be available to users following a transfer.
The updated policy now explicitly discloses that HubSpot collects Email Engagement Data (such as open, delivery, bounce, and click statuses) from emails sent through its Subscription Services using embedded tracking technologies. This represents formalization of a data collection practice into explicit policy language. However, the policy simultaneously removed a previously stated sentence directing users to a form for removing their personal data from HubSpot's commercial dataset. The updated terms do not indicate an alternative removal mechanism.
View change record →Under this clause, all personal data collected by HubSpot including account information, usage data, and Customer Data held as a processor would transfer to an acquiring company in a corporate transaction. The policy states that users will be notified and informed of their choices, but does not specify the notification timeline or what those choices would include.
Cross-platform context
See how other platforms handle Corporate Acquisition Data Transfer and similar clauses.
Compare across platforms →"If we (or our assets) are acquired by another company, whether by merger, acquisition, bankruptcy or otherwise, that company would receive all information gathered by HubSpot on the websites and the Subscription Service. In this event, you will be notified via email and/or a prominent notice on our website, of any change in ownership, uses of your Personal Data, and choices you may have regarding your Personal Data.Excerpt from HubSpot's Privacy Policy
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This provision authorizes the transfer of all collected personal data to a successor entity in a corporate transaction, and commits to notifying users of any resulting changes in data ownership and use. The provision does not specify a timeline for notification or describe what choices would be available to users following a transfer.
Under this clause, all personal data collected by HubSpot including account information, usage data, and Customer Data held as a processor would transfer to an acquiring company in a corporate transaction. The policy states that users will be notified and informed of their choices, but does not specify the notification timeline or what those choices would include.
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