Hinge uses your profile data, usage behavior, and technical data to show you personalized advertisements both on and off the app. You can control some of these settings, but targeted advertising is enabled by default.
This analysis describes what Hinge's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational framework through which Hinge facilitates data sharing with advertising partners for behavioral profiling and audience targeting. The hashing mechanism described allows advertisers to conduct audience matching and lookalike targeting while the provider claims the resulting identifier cannot re-identify the user.
Hinge uses your personal data including profile details and app behavior for ad targeting, and shares data with advertising partners to measure ad effectiveness. Users can adjust ad personalization settings within the app to limit some of this processing.
How other platforms handle this
We do not sell or share your personal data for cross-context behavioral advertising. You can always opt out of Oura direct marketing communications, though you may still see marketing messaging within the Oura App.
In some cases, in order to show you more relevant ads, we disclose with social media platforms and other advertising partners, information about actions you take on our websites and apps, such as which pages you visit and which ads you saw.
we may share data between our affiliates for the safety and security of our users and may take necessary actions if we believe you have violated these Terms, including banning you from our Services and/or our affiliates' services...
"To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can't be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage.Excerpt from Hinge's Privacy Policy
Advertising data processing relies on either consent or legitimate interest depending on jurisdiction.
Enforcement risk, jurisdiction flags, contract triggers, and due diligence action items.
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This provision establishes the operational framework through which Hinge facilitates data sharing with advertising partners for behavioral profiling and audience targeting. The hashing mechanism described allows advertisers to conduct audience matching and lookalike targeting while the provider claims the resulting identifier cannot re-identify the user.
Hinge uses your personal data including profile details and app behavior for ad targeting, and shares data with advertising partners to measure ad effectiveness. Users can adjust ad personalization settings within the app to limit some of this processing.
ConductAtlas has identified this type of provision across 288 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hinge.