Hinge · Hinge Privacy Policy · View original document ↗

Targeted Advertising and Behavioral Profiling

Medium severity Unique · 0 of 325 platforms
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Document Record

What it is

Hinge uses your profile data, usage behavior, and technical data to show you personalized advertisements both on and off the app. You can control some of these settings, but targeted advertising is enabled by default.

This analysis describes what Hinge's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This provision establishes the operational framework through which Hinge facilitates data sharing with advertising partners for behavioral profiling and audience targeting. The hashing mechanism described allows advertisers to conduct audience matching and lookalike targeting while the provider claims the resulting identifier cannot re-identify the user.

Consumer impact (what this means for users)

Hinge uses your personal data including profile details and app behavior for ad targeting, and shares data with advertising partners to measure ad effectiveness. Users can adjust ad personalization settings within the app to limit some of this processing.

What you can do

⚠️ These actions may provide transparency or partial mitigation but may not fully address the underlying issue. Effectiveness varies by jurisdiction and individual circumstances.
  • Export Your Data
    Go to Hinge app settings, navigate to the Privacy section, and adjust your advertising preferences to limit personalized ad targeting. California residents can also use the CCPA opt-out available at hinge.co/ccpa.

How other platforms handle this

Airbnb Medium

We may share your information with advertising partners to deliver personalized advertisements on third-party websites and applications. This includes sharing device identifiers, browsing activity on the Airbnb platform, and inferred interests with advertising networks and analytics providers to sho...

LinkedIn Medium

We do not share your personal data with any third-party advertisers or ad networks for their advertising except for: (i) hashed or device identifiers (to the extent they are personal data in some countries), (ii) with your separate permission (e.g., in a lead generation form) or (iii) data already v...

Datadog Medium

We may share your personal information with third-party vendors, consultants, and other service providers who need access to such information to carry out work on our behalf. We may also share your information with (i) analytics and advertising partners, and (ii) other third parties as reasonably ne...

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▸ View Original Clause Language DOCUMENT RECORD
"
To help improve the relevance of these ads, we provide certain info about you to third parties, including advertising partners, or allow them to collect such data from our services (such as via cookies, SDKs, or similar technologies). Some of our advertising partners enable us to transform your email address, advertising identifiers or phone number into an identifier that can't be used to identify you personally and then use that unique identifier to either exclude you from our marketing campaigns, or to target our ads at an audience that is similar to you in terms of background, interests or app usage.

— Excerpt from Hinge's Hinge Privacy Policy

ConductAtlas Analysis

Institutional analysis (Compliance & governance intelligence)

Advertising data processing relies on either consent or legitimate interest depending on jurisdiction. Under GDPR, use of sensitive data for advertising purposes requires explicit consent and cannot rely solely on legitimate interest. CCPA and CPRA require disclosure and opt-out rights for sale or sharing of personal data for cross-context behavioral advertising.

Full compliance analysis

Regulatory citations, enforcement risk, and due diligence action items.

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Applicable agencies

  • FTC
    The FTC regulates unfair or deceptive advertising practices and has authority over behavioral advertising and data broker activities.
    File a complaint →

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Connecticut Data Privacy Act Amendments
US-CT
CAN-SPAM
United States Federal
FTC Act Section 5
United States Federal
GDPR
European Union
Indiana Consumer Data Protection Act
US-IN
Kentucky Consumer Data Protection Act
US-KY
UK GDPR
United Kingdom
Universal Opt-Out Mechanism Expansion 2026
US
VPPA
United States Federal

Provision details

Document information
Document
Hinge Privacy Policy
Entity
Hinge
Document last updated
May 5, 2026
Tracking information
First tracked
March 20, 2026
Last verified
March 20, 2026
Record ID
CA-P-001236
Document ID
CA-D-00230
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
2f8d4834487c052211b0d82a25fe0e47113e192021f25ae4ec611549381037a7
Analysis generated
March 20, 2026 05:32 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hinge
Document: Hinge Privacy Policy
Record ID: CA-P-001236
Captured: 2026-03-20 05:32:14 UTC
SHA-256: 2f8d4834487c0522…
URL: https://conductatlas.com/platform/hinge/hinge-privacy-policy/targeted-advertising-and-behavioral-profiling/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

Other risks in this policy

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Hinge's Targeted Advertising and Behavioral Profiling clause do?

This provision establishes the operational framework through which Hinge facilitates data sharing with advertising partners for behavioral profiling and audience targeting. The hashing mechanism described allows advertisers to conduct audience matching and lookalike targeting while the provider claims the resulting identifier cannot re-identify the user.

How does this clause affect you?

Hinge uses your personal data including profile details and app behavior for ad targeting, and shares data with advertising partners to measure ad effectiveness. Users can adjust ad personalization settings within the app to limit some of this processing.

Is ConductAtlas affiliated with Hinge?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hinge.