Hinge · Hinge Privacy Policy · View original document ↗

Advertising Campaign Data Usage

High severity High confidence Explicitdocumentlanguage Common · 280 of 352 platforms
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This analysis describes what Hinge's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users' data is actively used both to power advertising on the platform and to direct marketing communications at them personally.

Clause Stability Stable

0
Changes
3
Months Monitored
Jul 10, 2026
First Seen
Jul 10, 2026
Last Seen
This clause type exists across 3354 other provisions on other platforms.

Consumer impact (what this means for users)

Hinge may use your data to target you with marketing messages and to assess how well its advertising campaigns perform.

How other platforms handle this

MyFitnessPal Medium

We use your personal information to send you newsletters and other promotional communications, including information about MyFitnessPal's new offerings, features, offers, events, webinars, and other information.

Lyft Medium

We may infer certain information from your interactions with the Lyft Platform and other personal information available to us. For example, if you frequently ride to or from airports, we may infer you are a frequent traveler.

Square Medium

we may use this information to make it easier for you to find the people you want to send payments to, for account and identity verification and fraud prevention purposes, to reduce the risk you will send payments to the wrong person, or to provide other personalized services.

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▸ View Original Clause Language DOCUMENT RECORD
"
Performing and measuring the effectiveness of advertising campaigns run on our service... Communicating with you about products and services we believe may interest you

— Excerpt from Hinge's Hinge Privacy Policy

Applicable regulations

BIPA
Illinois, USA
CCPA/CPRA
California, USA
Colorado AI Act
US-CO
CAN-SPAM
United States Federal
ePrivacy Directive
European Union
FTC Act Section 5
United States Federal
GDPR
European Union
UK GDPR
United Kingdom

Provision details

Document information
Document
Hinge Privacy Policy
Entity
Hinge
Document last updated
May 5, 2026
Tracking information
First tracked
May 11, 2026
Last verified
May 11, 2026
Record ID
CA-P-033708
Document ID
CA-D-00230
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
294a9273f6d51325fab8e9815f872379e6823ba8e2dfc32ff1c781d3ac7c5a16
Analysis generated
May 11, 2026 01:54 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Hinge
Document: Hinge Privacy Policy
Record ID: CA-P-033708
Captured: 2026-05-11 01:54:40 UTC
SHA-256: 294a9273f6d51325…
URL: https://conductatlas.com/platform/hinge/hinge-privacy-policy/provision/CA-P-033708/advertising-campaign-data-usage/
Accessed: July 12, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Built from archived source documents, structured governance mappings, and historical version tracking.

Frequently Asked Questions

What does Hinge's Advertising Campaign Data Usage clause do?

Users' data is actively used both to power advertising on the platform and to direct marketing communications at them personally.

How does this clause affect you?

Hinge may use your data to target you with marketing messages and to assess how well its advertising campaigns perform.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 280 platforms. See the full comparison.

Is ConductAtlas affiliated with Hinge?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Hinge.