Provision record
Google · Google Tag Manager Terms of Service · View original document ↗

EU User Consent Policy Compliance Required

High severity High confidence Explicit document language Common · 282 of 352 platforms

Key Facts

What does Google require users to comply with?
Google requires users to comply with the EU user consent policy.
Stay ahead of the changes
Track Google and get the diff the day its terms change.
Share 𝕏 Share in Share 🔒 PDF

This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Users operating under EU jurisdiction, or whose activities touch EU users, are bound by Google's specific EU user consent policy as a contractual obligation.

Interpretive note: The excerpt also requires compliance with all applicable agreements and regulations, which is recorded as omitted_material as it is an independent proposition.

Consumer impact (what this means for users)

Users are required to comply with the EU user consent policy as a condition of using the Service.

How other platforms handle this

Leonardo AI Medium

You agree that use of any Beta Services will at all times be subject to your compliance with the Beta Services Terms.

Anthropic Medium

Before enabling an integration, granting Claude access to, or instructing Claude to take actions on a Third-Party Service, you should ensure you have the authority to grant such access and that doing so complies with any applicable terms, policies, or confidentiality obligations.

Glassdoor Medium

You are responsible for keeping your username and password secret...Please create a unique password for your account and do not use it for any other web services or applications. Do not share your password with anyone else.

See all platforms with this clause type →
▸ View Original Clause Language DOCUMENT RECORD
"
will comply with the EU user consent policy (located at https://www.google.com/about/company/user-consent-policy.html) and all applicable agreements and regulations...

Excerpt from Google's Tag Manager Terms of Service

Applicable regulations

CFAA
United States Federal
DMCA
United States Federal
DSA
European Union

Provision details

Document information
Document
Google Tag Manager Terms of Service
Entity
Google
Document last updated
May 20, 2026
Tracking information
First tracked
July 12, 2026
Last verified
July 12, 2026
Record ID
CA-P-070815
Document ID
CA-D-00901
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
6a10b99f88449f911f018d7a568fb8205706911a538993c9e360e1ebffa5646b
Analysis generated
July 12, 2026 17:06 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google
Document: Google Tag Manager Terms of Service
Record ID: CA-P-070815
Captured: 2026-07-12 17:06:51 UTC
SHA-256: 6a10b99f88449f91…
URL: https://conductatlas.com/platform/google/google-tag-manager-terms-of-service/provision/CA-P-070815/eu-user-consent-policy-compliance-required/
Accessed: Aug. 18, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

Other risks in this policy

Get the research letter

Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean.

Frequently Asked Questions

What does Google's EU User Consent Policy Compliance Required clause do?

Users operating under EU jurisdiction, or whose activities touch EU users, are bound by Google's specific EU user consent policy as a contractual obligation.

How does this clause affect you?

Users are required to comply with the EU user consent policy as a condition of using the Service.

How many platforms have this type of clause?

ConductAtlas has identified this type of provision across 282 platforms. See the full comparison.

Is ConductAtlas affiliated with Google?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.