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Companies change their terms without announcing it. We capture governance documents, compare each new version with the last, and publish what changed, with the source text behind it. One email a week on what we found and what we could not reach.
This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
This document explains how Google collects and uses your information to show you ads on YouTube. It tracks what you search, watch, and do across Google services — and stores information about you even when you are not signed in — to decide which ads to show you. Google will not share your name or email with advertisers unless you ask it to, and will not use sensitive information like your health or religion to target ads at you.
This document establishes Google's data collection, processing, and sharing practices for YouTube Ads. It sets out that YouTube Ads collects location information, cross-service activity data (including search terms and videos watched), and stores data tied to unique device or browser identifiers even for signed-out users. Automated systems and inference mechanisms assign users to ad interest categories and drive personalized ad delivery based on cross-service activity, while defined restrictions prohibit personalized ads based on sensitive categories such as race, religion, sexual orientation, or health. The document further establishes that personally identifying information is not shared with advertisers absent user request, that personal information is neither sold nor CCPA-shared, that domain administrators and resellers may access and retain account information, and that no reduction of user rights under the policy may occur without explicit user consent.
As an individual user, your activity across all Google services — not just YouTube — informs the ads you see, and your data is linked to a unique identifier for your browser or device even when you are not signed in to a Google Account. Domain administrators or resellers who manage your account may access and retain account information, including your email. YouTube Ads will not use sensitive categories such as race, religion, sexual orientation, or health to personalize ads shown to you, and will not share your name, email, or other personally identifying information with advertisers unless you explicitly request it. Any reduction in your rights under the policy requires your explicit consent before it takes effect.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
4 important changes detected
14 versions captured · Latest change detected by ConductAtlas: October 2026
Google updated its privacy policy to clarify how it collects and uses data when users are signed out, and to reorganize its privacy controls terminology. The policy now explicitly states …
View change record →Reissued 2026-10-07: this change was first recorded in reverse as CA-X-001296, which was withdrawn; this record describes it in the order it happened. Google updated its Privacy Policy, effective April …
View change record →We withheld clauses we had published from this document. Each withholding is recorded in our correction log:
Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
Google has updated this document before. Monitor includes alerts from a daily check, structured change summaries, and monitoring for up to 20 platforms.
Need provision-level monitoring and regulatory mapping? Insight includes governance timelines, drift analysis, and full provision tracking.
Cross-platform context
See how other platforms handle Ad interest categories inferred from collected data and similar clauses.
Compare across platforms →Google deployed Gemini Nano through Chrome updates, enabling on-device AI features for some users — often without clear user awareness or e…
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
AI Mode, AI Overviews, and embedded advertising are shifting search from referral infrastructure toward platform-contained answers.
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