Change record
CA-X-005433
Google Privacy Policy
Reissued 2026-10-07. This change was captured April 18, 2026. Our first record of it, CA-X-001296, compared this capture against a later one and so described the change in reverse; it was withdrawn. This record describes the change in the order it happened. It is appearing now because it is a correction, not a late detection.
Entity
Date detected
April 18, 2026
Effective date
April 2, 2026
Severity
Low
Direction
Neutral
Taxonomy
Disclosure requirement change
Changes
−1 sentence removed · 9 sentences modified

Impact Summary

Read by the editor (summary written or approved by hand) on 2026-10-07
Low Neutral for users
Affected users
All users Advertisers

Reissued 2026-10-07: this change was first recorded in reverse as CA-X-001296, which was withdrawn; this record describes it in the order it happened. Google updated its Privacy Policy, effective April 2, 2026. Where the policy described Google Analytics as the way activity on other sites and apps is linked, it now refers to Google's “ad and analytics services”, and it says data from Google Analytics can be linked to “cookies and other technologies that are related to visits to other websites and apps”. Activity information is now described as saved “by your activity controls” rather than “in your account”. One sentence now says this information “is shared regardless of which browser or browser mode you use”, where it previously said “collected”. And in the Incognito example, sites and apps that integrate Google's services now “still share information with Google”, where the policy previously said they “may still share” it.

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What this means for you

Read by the editor (summary written or approved by hand) on 2026-10-07

Reissued 2026-10-07: this change was first recorded in reverse as CA-X-001296, which was withdrawn; this record describes it in the order it happened. Google updated its Privacy Policy, effective April 2, 2026. Where the policy described Google Analytics as the way activity on other sites and apps is linked, it now refers to Google's “ad and analytics services”, and it says data from Google Analytics can be linked to “cookies and other technologies that are related to visits to other websites and apps”. Activity information is now described as saved “by your activity controls” rather than “in your account”. One sentence now says this information “is shared regardless of which browser or browser mode you use”, where it previously said “collected”. And in the Incognito example, sites and apps that integrate Google's services now “still share information with Google”, where the policy previously said they “may still share” it.

Key Clauses Affected

Read by the editor (summary written or approved by hand) on 2026-10-07
Cross-site activity linking

Revised to state that Google's ad and analytics services may link activity information using 'cookies and other technologies' rather than limiting description to first-party cookies.

Browser mode disclosure

Changed from 'collected regardless of which browser or browser mode' to 'shared regardless of which browser or browser mode,' and clarified that third-party sites 'still share' information with Google in Incognito mode.

Full clause-by-clause analysis available with Insight.
ⓘ

This change record describes what was added, removed, or modified in the document. Analysis reflects what the updated agreement states or permits. It does not constitute a legal determination about enforceability. Applicability may vary by jurisdiction. Methodology

Evidence Verification

✓ Verified
Previous Version
f243f397a344b6e0eef21146ce57a793dfdc62745de9073018042109cb7dbe79
March 6, 2026 18:27 UTC
✓ Verified
Current Version
09c45d85b783fcdfc9b8d8d338df9531c1324a429476c49c25356933e86f8b06
April 18, 2026 07:46 UTC
✓ Verified
Change Detected
April 18, 2026 07:46 UTC
✓
Analysis Methodology
✓ Verified
Source Document
https://policies.google.com/privacy
Record history

Wording edits to this record that do not change what it claims. Changes to a claim are published as corrections.

2026-10-10 · Impact summary edited · impact text aligned with the owner-approved rewrite of 2026-10-07; model text replaced
Previous text
The updated policy clarifies that Google's ad and analytics services may link user activity information across sites and apps using 'cookies and other technologies,' rather than limiting the description to first-party cookies or Google Analytics specifically. The policy also changes language to describe information being 'shared' across browsers regardless of browser mode, and notes that third-party sites integrating Google services 'still share' information with Google when visited. These changes broaden the stated scope of tracking technologies and clarify the cross-service linking practices, but do not appear to introduce new collection practices beyond what was previously disclosed.
2026-10-07 · Change line edited · change line rewritten to the 2026-10-07 template: no detection date, no sentence counts
Previous text
Google updated their Google Privacy Policy on April 18, 2026. Change detected: 1 sentence(s) removed, 9 sentence(s) modified. Document contained 297 sentences after update.
Citation Record
Entity: Google
Document: Google Privacy Policy
Record ID: CA-X-005433
Version: CA-V-001834
Captured: 2026-04-18 07:46:06 UTC
URL: https://conductatlas.com/change/2026-04-18-google-google-privacy-policy-5433/
Accessed: Oct. 21, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.

Full Changes

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Document Context

Version history → Policy drift analysis → Document page →
Document
Google Privacy Policy
Entity
Google
Captured
April 18, 2026
Source URL
https://policies.google.com/privacy
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