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This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.
View change record →The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →How other platforms handle this
If we make material changes to it or the ways we process your information, we'll notify you (by, for example, prominently posting a notice of the changes on our sites before they take effect or directly sending you a notification).
We will update this Privacy Policy from time to time. We always indicate the date the last changes were published, and if changes are significant, we'll provide a more prominent notice as required by law...
we'll inform you of the change before it takes effect, either by posting a notice on our website or by other reasonable means.
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"We always indicate the date the last changes were published and we offer access to archived versions for your review.Excerpt from Google's Privacy Policy
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “We always indicate the date the last changes were published and we offer access to archived versions for your review.”
ConductAtlas has identified this type of provision across 289 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.