Get the weekly research letter
Companies change their terms quietly. We read every version and catch what actually changed. One email a week on the changes that matter and what they mean. No account.
This analysis describes what Google's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The updated Privacy Policy now explicitly discloses how Google handles data under U.S. state privacy laws, particularly California's CCPA. Google states that it does not sell personal information and does not share it as that term is defined under the CCPA. The policy details user rights to access information, request deletion, correct information, and opt out of certain profiling and targeted advertising. Users can exercise these rights through tools like My Activity and My Ad Center, or by contacting Google directly. The policy also provides specific handling of health data under Washington's My Health My Data Act and Nevada Senate Bill 370, where Google processes such information only with user consent or as otherwise permitted by law.
View change record →The updated policy makes several material clarifications about how Google links your activity across websites and apps. It shifts from describing analytics tools in isolation to framing them as part of a broader 'ad and analytics services' ecosystem, and broadens the scope of data linking to explicitly include 'cookies and other technologies'. The policy also clarifies that data sharing occurs even in private browsing modes. Review your Google Account activity controls to understand what data is being collected and linked across services you use.
View change record →How other platforms handle this
The custom audiences you create must comply with Section 1(h).
ZipRecruiter does not require any Sensitive Personal Data about you in order for you to utilize the ZipRecruiter Website...please carefully consider the information that is contained within your resume and ensure that you are not providing any sensitive or other information that is not necessary.
May harm the reputation of Tinder or its affiliates, meaning the uploading or sharing of content on the Tinder platform that is defamatory to Tinder or its affiliates or advocates misuse of the Service...
Monitoring
Google has changed this document before.
Receive same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
"We don't use topics or show personalized ads based on sensitive categories like race, religion, sexual orientation, or health. And we require the same from advertisers that use our services.Excerpt from Google's Privacy Policy
Provision-level monitoring, governance timelines, and regulatory mapping built from archived source documents and historical version tracking.
The clause states: “We don't use topics or show personalized ads based on sensitive categories like race, religion, sexual orientation, or health. And we require the same from advertisers that use our services.”
ConductAtlas has identified this type of provision across 245 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google.