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This page describes what the document states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability may vary by jurisdiction. Methodology
YouTube Ads collects information about what you do across Google services — including your location, search terms, and videos you watch — and uses automated systems to assign you ad interest categories and show you personalized ads. Your name, email, and other directly identifying information are not shared with advertisers unless you ask, and ads will never be personalized based on sensitive characteristics like race, religion, or health. YouTube Ads will not reduce your privacy rights without your explicit consent.
This document establishes how YouTube Ads collects, uses, and shares user data in connection with advertising. YouTube Ads collects location information, cross-service activity data (including search terms and videos watched), and stores data tied to unique device or browser identifiers even for signed-out users. Automated systems and inferences from collected data are used to assign ad interest categories and serve personalized ads, while personalized targeting based on sensitive categories such as race, religion, sexual orientation, and health is expressly prohibited. YouTube Ads commits not to sell personal information, not to CCPA-share personal information, and not to share personally identifying information such as name or email with advertisers absent user request; any policy change that would reduce user rights requires explicit user consent.
As an individual user, your activity across all Google services — not only YouTube — contributes to the ad profile YouTube Ads builds about you, and this profiling occurs through automated inference rather than anything you directly disclose. Even when you are not signed in, your data is linked to a unique identifier for your browser, app, or device, so you are not anonymous to YouTube Ads. Advertisers do not receive your name or email by default, and ads based on sensitive categories such as race, religion, sexual orientation, or health are not permitted. Domain administrators or resellers who manage your account may access and retain information stored in it, including your email. YouTube Ads will not reduce the rights you hold under its Privacy Policy without your explicit consent.
Which mapped governance frameworks each document engages, tied to the specific provisions that engage them.
7 important changes detected
10 versions captured · Last updated: July 2026
On June 18, 2026, Google expanded its Privacy Policy to include explicit disclosures required by U.S. state privacy laws, particularly the California Consumer Privacy Act. The updated policy now contains …
View change record →YouTube Ads' Google Privacy Policy added 64 sentences on June 12, 2026, including new disclosures about U.S. state privacy law requirements, explanations of how the policy handles data collection and …
View change record →YouTube Ads updated its Google Privacy Policy on May 27, 2026, clarifying and expanding descriptions of how data is collected and used. The policy now explicitly states that Google collects …
View change record →YouTube Ads updated its privacy policy on April 19, 2026 to add clarifications about how Google handles your information and your privacy rights. The new language explains that Google does …
View change record →YouTube Ads updated its Google Privacy Policy on April 18, 2026, making several changes to how it describes data collection and linking across services. Key changes include clarifying that activity …
View change record →Every distinct legal provision identified in this document. Featured provisions appear above with analysis.
Google has updated this document before. Monitor includes same-day alerts, structured change summaries, and monitoring for up to 20 platforms.
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Cross-platform context
See how other platforms handle Ad interest categories inferred from collected data and similar clauses.
Compare across platforms →Google deployed Gemini Nano through Chrome updates, enabling on-device AI features for some users — often without clear user awareness or e…
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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