104 Total

Key Facts · in the document’s own words

What does YouTube Ads infer ad interest categories from?
“Inferences drawn from the above, like your ads interest categories.”
Version CA-V-007320, captured Oct. 3, 2026 · live source ↗
Our reading, not the document’s words
YouTube Ads infers ad interest categories from data it has collected about users.
Who may access and retain information stored in a user's account, such as email?
“With domain administrators If you’re a student or work for an organization that uses Google services, your domain administrator and resellers who manage your account will have access to your Google Account. They may be able to: Access and retain information stored in your account, like your email”
Version CA-V-007320, captured Oct. 3, 2026 · live source ↗
Our reading, not the document’s words
YouTube Ads permits domain administrators and resellers who manage a user's account to access and retain information stored in that account, such as email.
Why does YouTube Ads collect user information?
“we collect information to provide better services to all our users — from figuring out basic stuff like which language you speak, to more complex things like which ads you'll find most useful”
Version CA-V-007320, captured Oct. 3, 2026 · live source ↗
Our reading, not the document’s words
YouTube Ads collects user information in order to show ads it determines users will find most useful.
Why does YouTube Ads collect location information?
“We collect location information when you use our services, which helps us offer features like driving directions, search results for things near you, and ads based on your location.”
Version CA-V-007320, captured Oct. 3, 2026 · live source ↗
Our reading, not the document’s words
YouTube Ads collects location information when users use its services in order to serve ads based on the user's location.
What information about user activity does YouTube Ads collect?
“We collect information about your activity in our services, which we use to do things like recommend a YouTube video you might like. The activity information we collect may include: Terms you search f...”
Version CA-V-007320, captured Oct. 3, 2026 · live source ↗
Our reading, not the document’s words
YouTube Ads collects information about user activity across its services, which may include search terms, videos watched, and similar activity data.
Does YouTube Ads sell users' personal information?
“Google does not sell your personal information. Google also does not "share" your personal information as that term is defined in the California Consumer Privacy Act (CCPA).”
Version CA-V-007320, captured Oct. 3, 2026 · live source ↗
Our reading, not the document’s words
YouTube Ads does not sell users' personal information and does not 'share' it as that term is defined under the California Consumer Privacy Act (CCPA).
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Summary
Generated by a model from the captured document; not read by a person

Google's YouTube Ads service collects information about what you do across Google's services — including your location, search terms, and videos you watch — and uses automated systems to figure out which ads to show you. It will not share your name, email, or other information that directly identifies you with advertisers unless you ask it to. If Google ever wants to reduce the rights you have under this policy, it must get your explicit consent first.

Analysis

This document establishes YouTube Ads' data collection, usage, sharing, and automated-processing practices with respect to advertising. YouTube Ads collects location information, cross-service activity data (including search terms and videos watched), and device or browser identifiers for signed-out users, and uses automated systems to analyze user content and infer ad interest categories to deliver personalized advertising. The document defines hard limits on data sharing: personally identifying information such as name or email is not shared with advertisers absent user request, and personal information is neither sold nor shared as that term is defined under the CCPA. Policy changes that would reduce user rights under this Privacy Policy require explicit user consent before taking effect.

What this means for you

YouTube Ads builds a picture of your interests from your activity across all Google services and your location, and uses automated systems to place you into ad interest categories and serve personalized ads — even when you are not signed into a Google Account, where your data is linked to a unique identifier tied to your browser, app, or device. YouTube Ads will not use sensitive characteristics such as race, religion, sexual orientation, or health as the basis for personalized ads, and will not share your name, email, or other directly identifying information with advertisers unless you request it. If you are a California resident, the document states that your personal information is not sold and is not 'shared' as the CCPA defines that term.

Institutional Analysis
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3 important changes detected

13 versions captured · Latest change detected by ConductAtlas: October 2026

What changed Google's Privacy Policy now gives an effective date of October 1, 2026, replacing May 26, 2026. One passage changed. It covers information Google collects when you are not signed in, which it stores with identifiers tied to your browser, app or device. The policy previously said this lets Google show more relevant search results or ads “based on your activity”; it now says “based on your activity across devices.”
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May 27, 2026

medium
What changed Google updated its privacy policy to clarify how it collects and uses data when users are signed out, and to reorganize its privacy controls terminology. The policy now explicitly states that Google collects data not associated with user accounts and stores it with browser or device identifiers. The updated language also expands the list of activity types collected to include 'media (like images, files, audio and video) from your interactions' and reorganizes privacy control descriptions to distinguish between 'Search Services History' and 'Web & App Activity' settings.
Why this matters The updated policy explicitly discloses that Google collects data when you are signed out and stores it with unique identifiers tied to your browser, application, or device. The policy also expands the types of activity it collects to include 'media (like images, files, audio and video) from your interactions,' in addition to previously listed categories. The revised language reorganizes privacy controls into 'Search Services History' and 'Web & App Activity,' and clarifies that depending on your settings, activity from services like Search, Maps, and Shopping is saved as history to your Google Account. You can manage these settings through your Google Account privacy controls, including the ability to turn off Web & App Activity or adjust Personalized Recommendations in Search services.
View full change record →

April 18, 2026 low

Reissued 2026-10-07: this change was first recorded in reverse as CA-X-001296, which was withdrawn; this record describes it in the order it happened. Google updated its Privacy Policy, effective April …

View change record →
Clauses withheld

We withheld clauses we had published from this document. Each withholding is recorded in our correction log:

Featured provisions
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Complete Provision Index

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104 provisions
12 featured
15 clause types
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Archival ProvenanceSource & Archival Record
This version captured October 3, 2026 00:07 UTC
Last successful capture October 16, 2026 00:08 UTC
Date stated by the document October 1, 2026 (as printed in this version)
Capture Method Automated scheduled archival capture
Document ID CA-D-000015
Version ID CA-V-007320
SHA-256 (extracted text, extractor v5) 9bbe2823bbfdf08db9cdd1003760d4e2230bd1e2611a15e627b91f4cc9f82972
Archived bytes SHA-256 (anchor) 962562218350cc94a33b54b64826075cad43c7ac1946c7ea1ad3940b8f866a49
✓ Snapshot stored ✓ Archived bytes anchored (verified Oct. 3, 2026)

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