Google Maps · Google Maps Platform Terms of Service · View original document ↗

Prohibition on Benchmarking

Medium severity Unique · 0 of 325 platforms
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This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

This clause establishes a contractual constraint on the customer's ability to generate and publish comparative performance data about the Maps APIs. The provision operates as a condition on the customer's authorized use of the service, requiring advance approval from Google for any benchmarking disclosure.

Consumer impact (what this means for users)

Under this provision, customers who conduct performance testing of the Maps APIs must obtain Google's prior written consent before publicly disclosing benchmark results or comparative analyses. The terms also prohibit customers from facilitating benchmarking activities by third parties without similar consent.

How other platforms handle this

OpenAI Medium

Don't claim to be human when directly and sincerely asked, use AI to deceive people about its fundamental nature, or impersonate real people or organizations in misleading ways.

Runway Medium

You may not use Runway's tools to build or support systems designed for mass surveillance, tracking of individuals without their consent, or the unlawful monitoring of protected groups or activities.

Midjourney Medium

Do not generate images for political campaigns or to try to influence the outcome of an election. Do not generate images to spread misinformation or disinformation.

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▸ View Original Clause Language DOCUMENT RECORD
"
No Benchmarking. Customer will not, and will not assist others to, benchmark or compare the Maps APIs against any other product or service, or publicly disclose such benchmark or comparison, without Google's prior written consent.

— Excerpt from Google Maps's Google Maps Platform Terms of Service

Applicable regulations

CFAA
United States Federal
DSA
European Union

Provision details

Document information
Document
Google Maps Platform Terms of Service
Entity
Google Maps
Document last updated
May 5, 2026
Tracking information
First tracked
May 10, 2026
Last verified
May 10, 2026
Record ID
CA-P-005714
Document ID
CA-D-00324
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
be113b6e68b6e70025d595d2449d39dea9fb2e34a7c527a908cfcd8561e412ac
Analysis generated
May 10, 2026 11:22 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: Google Maps
Document: Google Maps Platform Terms of Service
Record ID: CA-P-005714
Captured: 2026-05-10 11:22:37 UTC
SHA-256: be113b6e68b6e700…
URL: https://conductatlas.com/platform/google-maps/google-maps-platform-terms-of-service/prohibition-on-benchmarking/
Accessed: May 20, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
Medium
Categories

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Frequently Asked Questions

What does Google Maps's Prohibition on Benchmarking clause do?

This clause establishes a contractual constraint on the customer's ability to generate and publish comparative performance data about the Maps APIs. The provision operates as a condition on the customer's authorized use of the service, requiring advance approval from Google for any benchmarking disclosure.

How does this clause affect you?

Under this provision, customers who conduct performance testing of the Maps APIs must obtain Google's prior written consent before publicly disclosing benchmark results or comparative analyses. The terms also prohibit customers from facilitating benchmarking activities by third parties without similar consent.

Is ConductAtlas affiliated with Google Maps?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.