This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The attribution requirement establishes a mandatory disclosure mechanism that links Maps API implementations to Google as the service provider. This obligation ensures consistent brand attribution across all customer-facing uses of the Maps API.
The updated terms establish a broader definition of activities that are subject to heightened restrictions under the Google Maps Platform Terms of Service. Previously, the definition enumerated specific high-risk categories. The revised language now encompasses any use case where service failure could reasonably be expected to result in death, serious personal injury, or severe environmental or property damage, and explicitly identifies weaponry as a restricted application. Developers and organizations using Google Maps for restricted purposes should review their use cases against the new definition to ensure continued compliance.
View change record →End users will encounter Google attribution messaging within Maps API implementations, as the terms require this attribution remain visible. Customers cannot modify or remove this attribution from the user-facing interface.
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"Attribution. Customer must provide attribution to Google in any Maps API Implementation as specified in the Maps APIs Documentation. The Google-provided attribution must be visible at all times to the end user. Customer must not remove, obscure, or alter any legal notices or attribution in the Maps API Implementation.— Excerpt from Google Maps's Google Maps Platform Terms of Service
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The attribution requirement establishes a mandatory disclosure mechanism that links Maps API implementations to Google as the service provider. This obligation ensures consistent brand attribution across all customer-facing uses of the Maps API.
End users will encounter Google attribution messaging within Maps API implementations, as the terms require this attribution remain visible. Customers cannot modify or remove this attribution from the user-facing interface.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.