TikTok Ads · TikTok Advertising Terms · View original document ↗

Device Fingerprinting via Browser Web APIs (Pumbaa Rule)

High severity Unique · 0 of 343 platforms
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This analysis describes what TikTok Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology

ConductAtlas Analysis

Why it matters (compliance & governance perspective)

Device fingerprinting enables persistent user identification and tracking across sessions without relying solely on cookies or login credentials. The operational significance is that this mechanism allows TikTok Ads to maintain user profiles and attribute advertising conversions even when standard tracking methods are unavailable or disabled.

Consumer impact (what this means for users)

Users operating under these terms authorize the collection of motion sensor data, location coordinates, clipboard contents, and device identifiers through automated API access. The terms establish that TikTok Ads may sample and analyze this data at specified rates to construct and maintain device fingerprints for advertising and analytics purposes.

How other platforms handle this

OpenAI High

Operators can expand or restrict ChatGPT's default behaviors, i.e., how it behaves absent other instructions, to the extent permitted by OpenAI's guidelines.

Paramount+ High

We and our third-party partners may use cookies, web beacons, pixel tags, SDKs, and similar technologies to collect information about your use of our services and other websites over time and across devices for advertising and analytics purposes.

Shopify High

When you use third-party apps or services built on our platform (such as apps available in the Shopify App Store), those third parties may access personal information about you. We require that app developers comply with our privacy and security standards, but we are not responsible for the privacy ...

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▸ View Original Clause Language DOCUMENT RECORD
"
{"apiName":"Accelerometer","apiObj":"","apiType":"constructor",..."sampleRate":1,"stackRate":0.5,"withRawArguments":[true]},{"apiName":"addEventListner","apiObj":"","paramCondition":{"0":"devicemotion"},...},{"apiName":"getCurrentPosition","apiObj":"navigator.geolocation",..."sampleRate":1,"stackRate":1},{"apiName":"cookie","apiObj":"document","apiType":"attribute_get",...},{"apiName":"readText","apiObj":"navigator.clipboard",..."sampleRate":1}

— Excerpt from TikTok Ads's TikTok Advertising Terms

Applicable regulations

CFAA
United States Federal

Provision details

Document information
Document
TikTok Advertising Terms
Entity
TikTok Ads
Document last updated
May 5, 2026
Tracking information
First tracked
May 7, 2026
Last verified
May 12, 2026
Record ID
CA-P-005231
Document ID
CA-D-00672
Evidence Provenance
Source URL
Wayback Machine
Content hash (SHA-256)
aea5f343915a7d0774338f3b239d3758dbbe50b845f8d7065163266ac67f1180
Analysis generated
May 7, 2026 17:34 UTC
Methodology
Evidence
✓ Snapshot stored   ✓ Hash verified
Citation Record
Entity: TikTok Ads
Document: TikTok Advertising Terms
Record ID: CA-P-005231
Captured: 2026-05-07 17:34:33 UTC
SHA-256: aea5f343915a7d07…
URL: https://conductatlas.com/platform/tiktok-ads/tiktok-advertising-terms/device-fingerprinting-via-browser-web-apis-pumbaa-rule/
Accessed: July 4, 2026
Permanent archival reference. Stable identifier suitable for legal filings, compliance documentation, and research citation.
Classification
Severity
High
Categories

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Frequently Asked Questions

What does TikTok Ads's Device Fingerprinting via Browser Web APIs (Pumbaa Rule) clause do?

Device fingerprinting enables persistent user identification and tracking across sessions without relying solely on cookies or login credentials. The operational significance is that this mechanism allows TikTok Ads to maintain user profiles and attribute advertising conversions even when standard tracking methods are unavailable or disabled.

How does this clause affect you?

Users operating under these terms authorize the collection of motion sensor data, location coordinates, clipboard contents, and device identifiers through automated API access. The terms establish that TikTok Ads may sample and analyze this data at specified rates to construct and maintain device fingerprints for advertising and analytics purposes.

Is ConductAtlas affiliated with TikTok Ads?

No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by TikTok Ads.