This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The Customer's agreement acknowledges a broad data use right for Google and its Affiliates, covering retention and use of identifiable data points for product improvement across Google's portfolio, not only the Maps platform.
The updated terms establish a broader definition of activities that are subject to heightened restrictions under the Google Maps Platform Terms of Service. Previously, the definition enumerated specific high-risk categories. The revised language now encompasses any use case where service failure could reasonably be expected to result in death, serious personal injury, or severe environmental or property damage, and explicitly identifies weaponry as a restricted application. Developers and organizations using Google Maps for restricted purposes should review their use cases against the new definition to ensure continued compliance.
View change record →Data including your search terms, IP address, and location coordinates may be collected, retained, and used by Google and its Affiliates to provide and improve Google products and services.
How other platforms handle this
You may give us your Identity Data, Contact Data, Financial Data, Profile Data, and other information by filling in forms or by corresponding with us by post, phone, e-mail or otherwise.
telemetry information collected includes: (i) microservice settings, (ii) usage data and (iii) hardware environment.
Some of our ad partners may also enable us to collect similar data directly from their website or app by integrating our or our affiliates' advertising technology.
"Google collects and receives data from Customer and End Users...including search terms, IP addresses, and latitude/longitude coordinates. Customer acknowledges and agrees that Google and its Affiliates may use and retain this data to provide and improve Google products and services...Excerpt from Google Maps's Platform Terms of Service
Netflix updated its Privacy Statement on April 18, 2026, disclosing voice recording collection and expanded household ad profiling for the first time.
Google's Privacy Policy covers Search, Gmail, YouTube, Maps, and every site running Google Analytics. Here is what it actually authorizes.
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The Customer's agreement acknowledges a broad data use right for Google and its Affiliates, covering retention and use of identifiable data points for product improvement across Google's portfolio, not only the Maps platform.
Data including your search terms, IP address, and location coordinates may be collected, retained, and used by Google and its Affiliates to provide and improve Google products and services.
ConductAtlas has identified this type of provision across 295 platforms. See the full comparison.
No. ConductAtlas is an independent monitoring service. We are not affiliated with, endorsed by, or sponsored by Google Maps.