This analysis describes what Google Maps's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This clause establishes customer responsibility for the legal and procedural requirements of data processing under the Maps Platform. By allocating consent and disclosure obligations to the customer rather than Google, the provision defines the customer as the entity accountable for end-user privacy compliance in the deployment of Maps APIs.
End users' data processing is conditioned on the customer obtaining their consent and maintaining transparent disclosure through a privacy policy. The provision establishes that the customer—not Google—bears the obligation to communicate data processing practices to end users before Maps API deployment.
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"Privacy. Customer must obtain all necessary consents from end users for Google to process their data as set forth in the Maps APIs Documentation and the Google Privacy Policy. Customer will maintain a privacy policy that discloses to end users the use of the Maps API(s) and data processed in connection therewith.— Excerpt from Google Maps's Google Maps Platform Terms of Service
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This clause establishes customer responsibility for the legal and procedural requirements of data processing under the Maps Platform. By allocating consent and disclosure obligations to the customer rather than Google, the provision defines the customer as the entity accountable for end-user privacy compliance in the deployment of Maps APIs.
End users' data processing is conditioned on the customer obtaining their consent and maintaining transparent disclosure through a privacy policy. The provision establishes that the customer—not Google—bears the obligation to communicate data processing practices to end users before Maps API deployment.
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