This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes the operational mechanisms by which users can control data retention, including manual deletion options and automatic deletion timelines. The clause specifies that activity cessation results in data purge on a defined schedule, creating a procedural framework for data lifecycle management.
The updated notice adds new disclosure sections explaining how data flows when using Gemini Spark (remote browser and computer access), how avatar creation collects and processes information, and clarifies that Google collects information about AI reasoning steps during task execution. The notice also refines language around subscription information to specify 'Google AI plan' rather than just generic 'paid subscription.' These changes do not establish new obligations but rather expand the transparency disclosures provided to users about existing and new features.
View change record →The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →Users operate under terms that permit deletion of historical activity and suspension of ongoing activity collection through documented controls. The provision establishes that continued inaction regarding activity settings results in automatic data deletion on either an 18-month default schedule or a user-configured retention period.
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At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
If you are located in the European Economic Area, Switzerland, or the United Kingdom, you have the right to access, correct, or erase your personal data; the right to restrict or object to our processing of your personal data; the right to data portability; and, where our processing is based on your...
We use information to enhance the quality, reliability, and/or accuracy of our AI Features by creating, developing, training, testing, improving, and maintaining AI and ML models run by Strava or our service providers. We use aggregated, de-identified data for this purpose. We also use personal info...
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"You can delete your Gemini Apps activity from My Activity. You can also turn off Gemini Apps Activity at any time. If you turn off Gemini Apps Activity, new activity will not be saved, and we will delete any activity that was previously saved after 18 months or your chosen storage period, unless you delete it sooner.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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This provision establishes the operational mechanisms by which users can control data retention, including manual deletion options and automatic deletion timelines. The clause specifies that activity cessation results in data purge on a defined schedule, creating a procedural framework for data lifecycle management.
Users operate under terms that permit deletion of historical activity and suspension of ongoing activity collection through documented controls. The provision establishes that continued inaction regarding activity settings results in automatic data deletion on either an 18-month default schedule or a user-configured retention period.
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