This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The clause establishes a user-controllable mechanism for limiting data retention and personalization processing, while specifying that conversation data continues to be used for AI model improvement regardless of the setting's status.
The updated notice adds new disclosure sections explaining how data flows when using Gemini Spark (remote browser and computer access), how avatar creation collects and processes information, and clarifies that Google collects information about AI reasoning steps during task execution. The notice also refines language around subscription information to specify 'Google AI plan' rather than just generic 'paid subscription.' These changes do not establish new obligations but rather expand the transparency disclosures provided to users about existing and new features.
View change record →The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →Users may opt out of conversation retention and personalization use through account settings, but this action does not prevent their conversations from being processed for Google's AI model training and improvement purposes. The terms distinguish between personalization uses (which can be disabled) and model improvement uses (which continue).
How other platforms handle this
If you are a California resident, you have the right to: Know what personal information is being collected about you; Know whether your personal information is sold or disclosed and to whom; Say no to the sale of personal information; Access your personal information; Request deletion of your person...
Depending on where you live, you may have certain rights with respect to your personal information, such as the right to request access, correction, or deletion of your personal information, or to opt out of the sale or sharing of your personal information. If you are a California resident, you have...
At Ledger, earning and maintaining our users' trust is a top priority. That's why we are deeply committed not only to protecting your privacy and securing your personal data, but also to being fully transparent about how we handle it.
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"You can turn off Gemini Apps Activity in your Google Account settings. When Gemini Apps Activity is off, your future conversations won't be saved to your account and won't be used to personalize your Gemini experience. Turning off Gemini Apps Activity doesn't prevent your conversations from being used to improve Google's AI models.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The clause establishes a user-controllable mechanism for limiting data retention and personalization processing, while specifying that conversation data continues to be used for AI model improvement regardless of the setting's status.
Users may opt out of conversation retention and personalization use through account settings, but this action does not prevent their conversations from being processed for Google's AI model training and improvement purposes. The terms distinguish between personalization uses (which can be disabled) and model improvement uses (which continue).
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