This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision establishes the default data retention period and grants Google authorization to retain and process activity data for service improvement purposes. It also establishes that users have configuration options to modify retention duration or disable the feature entirely.
The updated privacy notice establishes that Google collects data from third-party services you connect to Gemini, including Model Context Protocol server tools, and that such connections are not monitored or secured by Google. The notice explicitly states that choosing to connect third-party apps may expose your data, passwords, devices, and accounts to unauthorized access. The revised terms also clarify that you can use temporary chats, which are not retained for AI improvement purposes with human reviewer assistance. You can manage connected app permissions through Gemini Spark settings.
View change record →The updated notice adds new disclosure sections explaining how data flows when using Gemini Spark (remote browser and computer access), how avatar creation collects and processes information, and clarifies that Google collects information about AI reasoning steps during task execution. The notice also refines language around subscription information to specify 'Google AI plan' rather than just generic 'paid subscription.' These changes do not establish new obligations but rather expand the transparency disclosures provided to users about existing and new features.
View change record →The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →Users operating under the default settings will have their Gemini conversations and activity retained for 18 months, with authorization for Google to use this data for service improvement. Users may alternatively select 3-month or 36-month retention periods, or disable Gemini Apps Activity entirely.
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"If you have Gemini Apps Activity turned on, your Gemini Apps activity, including conversations, is saved to your Google Account and used to improve your experience. This activity is stored for 18 months by default. You can change your storage duration to 3 months or 36 months, or you can turn off Gemini Apps Activity.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The provision establishes the default data retention period and grants Google authorization to retain and process activity data for service improvement purposes. It also establishes that users have configuration options to modify retention duration or disable the feature entirely.
Users operating under the default settings will have their Gemini conversations and activity retained for 18 months, with authorization for Google to use this data for service improvement. Users may alternatively select 3-month or 36-month retention periods, or disable Gemini Apps Activity entirely.
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