This analysis describes what Google Gemini's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
The provision operationalizes data retention policies by creating a default retention window, permitting users to modify retention duration, and establishing distinct processing pathways based on Activity status. This structure affects both data lifecycle management and the use of conversational data for model training purposes.
The updated notice now explicitly identifies Memory as a feature that operates on the basis of user consent, alongside Voice Match. The revised language removes prior geographic restrictions on personalization, meaning Gemini can now reference chat history to generate personalized insights for all users globally, not just those outside the EEA, Switzerland, and the UK. The removal of the statement 'Keep Activity must be on to use this feature' simplifies the operational requirement but does not establish a new obligation. You can learn how to turn the Memory feature on or off through the updated privacy notice.
View change record →The updated privacy notice now discloses that Gemini can use data from connected Google apps and imported memory or chats from other AI platforms to personalize your experience and to improve services, including training generative AI models. This data is treated similarly to other Gemini activity. You can manage or delete your imported activity anytime through the Activity controls.
View change record →The updated privacy notice no longer discloses how Google Gemini uses data from connected Google apps to personalize user experience. Previously, the policy explained eligibility requirements and the opt-in process for this personalization feature. The removal means users no longer have a documented disclosure of this data practice in the privacy notice itself, though the operational status of the Connected Apps feature and whether it remains available is not clarified by this change.
View change record →Users operating under the default configuration have conversations retained for 18 months and included in model improvement processes; users may adjust this retention period through the specified options. Users who disable Activity operate under a different data processing model where conversations are not retained or used for training, though temporary processing continues.
How other platforms handle this
We store information until it is no longer necessary to provide our services and WhatsApp Products, or until your account is deleted or becomes inactive, whichever comes first. This is a case-by-case determination that depends on things like the nature of the information, why it is collected and pro...
You may request deletion of your account at any time. When you request account deletion, we will delete or anonymize your personal information unless we are required to retain it by law, or unless we need to retain it for legitimate business purposes such as resolving disputes, enforcing our agreeme...
Slack (Sees no code data): We use Slack for internal communications. We may discuss logs of data for debugging purposes from users that are not using Zero-data retention mode. Google Workspace (Sees no code data): We use Google Workspace for collaboration. We may discuss logs of data for debugging p...
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"When Gemini Apps Activity is turned on, your conversations with Gemini are saved to your Google Account and used to improve Google's AI models. Conversations are typically retained for 18 months, but you can choose 3 or 36 months retention. When Gemini Apps Activity is paused or turned off, your conversations aren't saved to your account and aren't used to improve Google's AI models — though Google still temporarily processes your conversations to provide the service.— Excerpt from Google Gemini's Gemini Apps Privacy Notice
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The provision operationalizes data retention policies by creating a default retention window, permitting users to modify retention duration, and establishing distinct processing pathways based on Activity status. This structure affects both data lifecycle management and the use of conversational data for model training purposes.
Users operating under the default configuration have conversations retained for 18 months and included in model improvement processes; users may adjust this retention period through the specified options. Users who disable Activity operate under a different data processing model where conversations are not retained or used for training, though temporary processing continues.
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