The terms require app developers monetizing through AdSense via web content viewing frames to use one of three specified integration methods, with the WebView API for Ads being the encouraged primary method, and state that WebView content is subject to the same content policies as browser-displayed content.
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This provision establishes specific technical compliance requirements for app developers, and states that content displayed in a WebView context is subject to the same content policy standards as browser-based content, which extends the full scope of AdSense content restrictions to app-integrated web views.
Under this clause, app developers using AdSense for in-app monetization via WebView must implement one of three specified technical integrations, and all content displayed within those WebViews is subject to the same content policy requirements as publisher websites.
Cross-platform context
See how other platforms handle WebView Technical Requirements for App Developers and similar clauses.
Compare across platforms →"App developers who want to monetize by publishing AdSense and Ad Manager display ads through a web content viewing frame must use one of the following integration options: WebView API for Ads App developers are encouraged to integrate the WebView API for Ads to register WebView instances (Android: WebView, iOS: WKWebView) with Google Mobile Ads SDK. AdMob and Ad Manager in-app ads may be shown in an app next to a WebView as long as the Google Mobile Ads SDK is in use and the publisher is compliant with all other relevant program policies and guidelines. As a reminder, content in the WebView is subject to the same content policy requirement as when it is in a browser.Excerpt from Google Ads's Google AdSense Program Policies
1) REGULATORY LANDSCAPE: This provision has limited direct regulatory engagement on its own, but the requirement that WebView content comply with the same content policies as browser content means that app developers must apply AdSense …
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This provision establishes specific technical compliance requirements for app developers, and states that content displayed in a WebView context is subject to the same content policy standards as browser-based content, which extends the full scope of AdSense content restrictions to app-integrated web views.
Under this clause, app developers using AdSense for in-app monetization via WebView must implement one of three specified technical integrations, and all content displayed within those WebViews is subject to the same content policy requirements as publisher websites.
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