The terms prohibit AdSense ad units, search boxes, and search results from being placed in a defined list of locations including software applications, pop-ups, email interfaces, private communication screens, non-content pages, ad-farm pages, pages mimicking Google branding, and framed content pages.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision defines a specific set of prohibited placement contexts that publishers must actively audit across all properties displaying AdSense code; placements in prohibited locations constitute a policy violation that may trigger ad serving disablement or account termination.
Under this clause, publishers are restricted from placing AdSense ad units in a named set of locations, and violations of these placement restrictions constitute grounds for account enforcement under the termination provision.
Cross-platform context
See how other platforms handle Prohibited Ad Placement Locations and similar clauses.
Compare across platforms →"Google ads, search boxes or search results may not be: Integrated into a software application (does not apply to AdMob) of any kind, including toolbars. Displayed in pop-ups or pop-unders, including where a page containing Google ads, search boxes, or search results is loaded in a pop-up or pop-under. Placed inside emails, or on pages where email messages are the primary focus. Placed on screens where private communication is the primary focus of the page. Placed on any non-content-based page. (Does not apply to AdSense for search or mobile AdSense for search.) Placed on pages published specifically for the purpose of showing ads. Placed on pages whose content or URL could confuse users into thinking it is associated with Google due to the misuse of logos, trademarks or other brand features. Placed on, within or alongside other Google products or services in a manner that violates the policies of that product or service. Placed on pages that frame content.Excerpt from Google Ads's Google AdSense Program Policies
1) REGULATORY LANDSCAPE: The prohibition on placing ads on pages that could be mistaken for Google-affiliated content engages trademark law principles, as the policy prohibits misuse of Google logos, trademarks, or brand features.
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This provision defines a specific set of prohibited placement contexts that publishers must actively audit across all properties displaying AdSense code; placements in prohibited locations constitute a policy violation that may trigger ad serving disablement or account termination.
Under this clause, publishers are restricted from placing AdSense ad units in a named set of locations, and violations of these placement restrictions constitute grounds for account enforcement under the termination provision.
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