The policy requires political advertising to comply with all applicable campaign and election laws in every jurisdiction targeted, including political advertising disclaimer requirements, and requires advertisers to hold any required authorizations before serving political ads.
This analysis describes what Google Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision requires political advertisers to independently assess and comply with campaign finance, political advertising, and election law disclosure requirements in every jurisdiction targeted by their ads, and to maintain applicable authorizations. Non-compliance with applicable election law may result in ad disapproval or account suspension in addition to independent regulatory exposure.
Interpretive note: The specific scope of political advertising subject to these requirements may vary by jurisdiction, and the definition of what constitutes a political ad requiring authorization is not exhaustively defined in the document.
The agreement requires political advertisers to comply with all applicable election laws including disclaimer requirements in each targeted jurisdiction, and to hold required authorizations before political ads are eligible to serve. Under these terms, Google may disapprove political ads that do not meet applicable legal standards.
How other platforms handle this
Advertisers who wish to run political advertising on Snapchat must complete Snap's political advertiser authorization process, comply with applicable election advertising laws, and include required disclosures identifying the funding source of political ads.
You must clearly and conspicuously disclose to users of your Site that you may earn advertising fees from qualifying purchases made through Special Links on your Site. We require a specific disclosure: 'As an Amazon Associate I earn from qualifying purchases.'
In addition to these Terms, you also agree to: Our Acceptable Use Policy ("AUP")... Our Privacy Notice... Any other applicable policies (together with these Terms, our AUP, and our Privacy Notice, referred to as the "Policies") available at: https://legal.kajabi.com/. Any new features or tools we ad...
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"Political ads must comply with all applicable campaign and election laws for any location they target, including laws relating to political advertising disclaimers. Advertisers must have the required authorizations.— Excerpt from Google Ads's Google Ads Restricted Content Policy
(1) REGULATORY LANDSCAPE: This provision engages Federal Election Commission regulations on political advertising disclosure in the United States, including paid-for-by disclaimer requirements for federal candidate and issue ads. State-level political advertising laws impose additional disclosure obligations that vary by state. In the EU, the proposed EU Political Advertising Transparency Regulation and national election advertising laws apply. The UK Electoral Commission enforces political advertising spending and disclosure rules. Enforcement authorities include the FEC, state election authorities, UK Electoral Commission, and national equivalents. (2) GOVERNANCE EXPOSURE: Medium. Political advertising compliance requirements are jurisdiction-specific and change with election cycles. The policy's placement of full compliance responsibility on the advertiser means that political ad buyers must conduct jurisdiction-by-jurisdiction legal review for each campaign, including monitoring for law changes in election periods. (3) JURISDICTION FLAGS: US federal and state political advertising disclosure requirements create heightened exposure, particularly for issue advertising where the definition of political advertising varies by jurisdiction. EU member states have divergent national political advertising laws pending harmonization under the proposed EU regulation. UK political advertising during election periods is subject to strict spending limits and disclosure requirements enforced by the Electoral Commission. (4) CONTRACT AND VENDOR IMPLICATIONS: Political campaigns and advocacy organizations using agencies to manage Google Ads should ensure their agency agreements include representations about compliance with applicable election law, including disclaimer placement and authorization documentation. Agencies managing political budgets should be aware that Google requires advertisers to hold required authorizations before political ads can serve. (5) COMPLIANCE CONSIDERATIONS: Political advertising compliance teams should develop a jurisdiction-specific checklist covering FEC requirements, state-level political advertising laws, and applicable international election laws for each campaign. Disclaimer language, authorization documentation, and spending reporting obligations should be verified before campaign launch, with a process for monitoring law changes during active election periods.
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This provision requires political advertisers to independently assess and comply with campaign finance, political advertising, and election law disclosure requirements in every jurisdiction targeted by their ads, and to maintain applicable authorizations. Non-compliance with applicable election law may result in ad disapproval or account suspension in addition to independent regulatory exposure.
The agreement requires political advertisers to comply with all applicable election laws including disclaimer requirements in each targeted jurisdiction, and to hold required authorizations before political ads are eligible to serve. Under these terms, Google may disapprove political ads that do not meet applicable legal standards.
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