The policy requires advertisers running political ads to complete a Snap-administered authorization process, include legally required funding disclosures, and comply with applicable election advertising laws in each jurisdiction where ads are served.
This analysis describes what Snapchat Ads's agreement states, permits, or reserves. It does not constitute a legal determination about enforceability. Regulatory applicability and practical outcomes may vary by jurisdiction, enforcement context, and individual circumstances. Read our methodology
This provision establishes a pre-authorization gate for political advertising that must be completed before political campaigns can serve ads, and imposes compliance obligations for disclosures that may be enforced by both Snap and applicable electoral regulators.
Interpretive note: Exact verbatim text was not recoverable from the provided HTML source. The provision reflects Snap's known political advertising policy requirements as documented at this page's canonical URL.
This provision establishes that political ads served on Snapchat must include funding source disclosures and have passed Snap's authorization review, providing a layer of transparency about the origin of political advertising content.
How other platforms handle this
Political ads must comply with all applicable campaign and election laws for any location they target, including laws relating to political advertising disclaimers. Advertisers must have the required authorizations.
You must clearly and conspicuously disclose to users of your Site that you may earn advertising fees from qualifying purchases made through Special Links on your Site. We require a specific disclosure: 'As an Amazon Associate I earn from qualifying purchases.'
In addition to these Terms, you also agree to: Our Acceptable Use Policy ("AUP")... Our Privacy Notice... Any other applicable policies (together with these Terms, our AUP, and our Privacy Notice, referred to as the "Policies") available at: https://legal.kajabi.com/. Any new features or tools we ad...
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"Advertisers who wish to run political advertising on Snapchat must complete Snap's political advertiser authorization process, comply with applicable election advertising laws, and include required disclosures identifying the funding source of political ads.— Excerpt from Snapchat Ads's Snapchat Advertising Policies
1. REGULATORY LANDSCAPE: Political advertising disclosure requirements engage the FEC's disclaimer and disclosure rules under the Federal Election Campaign Act in the US, equivalent Electoral Commission requirements in the UK, and national election advertising laws across EU member states. The EU's Digital Services Act and proposed Digital Markets Act may impose additional transparency obligations on political advertising served by large platforms. 2. GOVERNANCE EXPOSURE: High for political campaign advertisers. Failure to complete Snap's authorization process will prevent political ads from running entirely, creating operational risk for time-sensitive campaign periods. Non-compliant disclosures may create independent regulatory liability under FEC rules. 3. JURISDICTION FLAGS: Authorization and disclosure requirements vary significantly by jurisdiction. US federal campaigns face FEC disclaimer requirements; state and local campaigns face state-level requirements that vary. UK campaigns face Electoral Commission rules. EU campaigns face member state election law requirements. Advertisers running multi-jurisdiction political campaigns must complete authorization and disclosure compliance for each applicable jurisdiction. 4. CONTRACT AND VENDOR IMPLICATIONS: Political campaign agencies managing Snapchat advertising on behalf of candidates or political organizations should confirm that authorization processes have been completed well in advance of campaign launch windows, and that disclosure language has been reviewed against applicable jurisdiction-specific legal requirements. 5. COMPLIANCE CONSIDERATIONS: Compliance and legal teams for political advertisers should initiate Snap's authorization process with sufficient lead time, document authorization completion, maintain records of disclosure language used in each jurisdiction, and confirm that independent legal review of election advertising law obligations has been completed for all target markets.
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This provision establishes a pre-authorization gate for political advertising that must be completed before political campaigns can serve ads, and imposes compliance obligations for disclosures that may be enforced by both Snap and applicable electoral regulators.
This provision establishes that political ads served on Snapchat must include funding source disclosures and have passed Snap's authorization review, providing a layer of transparency about the origin of political advertising content.
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